Taj mahal free essay sample

Mabe: Learning to be a Multinational Essay

Because of the confusion of the size and assorted variety of Russia, outside organizations would in general enter Moscow and Saint Petersburg first, the two most jam-packed markets in Russia. These two urban areas focused a huge extent of the populace, whose utilization examples and styles varied from those of the normal Russian resident, Cultural Low trust of outcasts ( Inhibited Communications with remote administrators and undermind authoritative innitiatives ) Heavily impact by the history . ( Cultural impact by Soviets and Zharist past: community paternalism organization, dread of responsabillity and dependence of once own neighbors. Arranged in short therm, place little enfasis in serious technique and formal methodology arranging. Youthful Russian experts, with their high goals, procured European style and hostile to business as usual soul, crashed against the more restrained and accommodating â€Å"older† Russians. In fact, Russians in their mid-thirties and forties would in general talk just Russian and had for the most part been instructed under an alternate mentality. Consequently, when more youthful Russians drove an authoritative structure, they would in general be progressively particular while enrolling new ability. That is, they felt progressively happy with working among Russians such as themselves, not Russians like their parentsIn the way toward enrolling and determination, these more youthful Russians gave more consideration to candidates’ family beginnings in any event, when the applicants themselves were youthful and had a higher education. As per a typical dependable guideline, if the potential recruit originated from a group of the scholarly world class †i.e., performers, specialists, researchers or scholastics †they would handily fit with the new age, yet in the event that they originated from a group of laborers from the Soviet time, the capability of contention despite everything existed, despite the age or instructive degree of the applicant. Rusia low joblessness rate acted to demotivate firmn unwaveringness ( Compensation didn't mean the world.) EconomicRusia have no center ground extent of little and average size endeavors comparable to large ventures. This extent is lower in Ruisia than in some other developing business sector. Not really present day Banks ( contries monetary frameworks commanded by one bank) Rusians not contributed at home ( advances hard to procure) Morgage showcase non existent ( Only 3% of GDP most reduced of any developing markets) Net outside direct speculation of negative 9.5 billion of every 2010. Diminishing populace.  Countries riches spoke to by is human capital ( disintegration of human capital). Society portray by elevated levels of instruction , yet low degrees of value, wellbeing and information. (subsequently it have genuine financial ramifications) What exercises has Mabel realized for future International extensions? Would another developing business sector have been a superior Choice than Russia?

Reading response of the reading Living in a Globalizing World Essay

Perusing reaction of the perusing Living in a Globalizing World - Essay Example The individuals living in United States, gets influenced by the effect of globalization on the economy. The positive part of the US economy is to create benefit through development of industrialization however the unfriendly viewpoint is that it prompts the expansion in the quantity of the redistributing by declining the number neighborhood occupations (Crawford and Fogart 1-137). The disparity in sexism, racial bias is making a major mayhem in the general public and furthermore influencing globalization. With the coming of globalization, not many adverse viewpoints, for example, number of sex dealing and segregation of the individuals based on the race has expanded around the world. s. The institutional prejudice additionally gets impacted through globalization because of the mix of the different culture. On the other hand, numerous individuals have embraced vagrant youngsters, who have a place with various prejudice for giving them better life (Crawford and Fogart 1-137). The term riches implies the property of a person, which is earned by the individual for the duration of the life. In any case, riches gives materialistic satisfaction as well as non-materialistic viewpoint. Riches is additionally the fulfillment, which comes out from the psychological harmony and satisfaction. In present situation, individuals feel that the individuals who invest energy with their family are more joyful than some other monetarily rich individual (Crawford and Fogart 1-137). To be a moral buyer the individual needs to embrace the reasonable exchange, which is paid to the laborer as functional wages. The job of moral customer is to offer help to poor rancher by buying food items from them. The clients should know about the cash and venture strategies (Crawford and Fogart 1-137). There are a few nations are as yet ailing in its monetary nature. The primary purpose for this poor circumstance is disparity in the British colonials. The individuals who have a place with exclusive class lead distinctive life from that of the needy individuals. These may prompt

TO Essays - Rsum, Recruitment, Employment, , Term Papers

TO: DATE: March 8, 1999 FROM: SUBJECT:Analysis of Resumes With an end goal to improve my resume composing aptitudes, I have investigated two resumes taken from the web. Albeit the two candidates have long periods of experience, they have moved toward continue composing with various organizations. As I would see it, one candidate sorted out his resume in an arrangement that makes it a lot simpler for the peruser to discover data. That candidate doesn't give off an impression of being the more qualified proficient, however his resume is clear and elegantly composed. The resumes utilized were from H. Robert Gross and David R. Gonnion. Albeit substance and association of a wide range of resumes are similiar, the creator talks about the three most generally utilized styles of resumes as ordered, practical, and focused on. (Houp, Pearsall and Tebeaux, 38). The sequential resume is customary and worthy and shows a movement of your training and experience toward the vocation you look for. (Houp, Pearsall and Tebeaux, 379). A fundamental favorable position of the utilitarian resume is that it permits you to feature those encounters that demonstrate you to further your best potential benefit. (Houp, Pearsall and Tebeaux, 381). The focused on continue is a progressively thin methodology of showing your capacities and accomplishments. (Houp, Pearsall and Tebeaux, 383). H. Robert Gross Despite the fact that it is clear Mr. Net has a lot of involvement with the universe of business, the configuration picked for his resume frustrates his adequacy to introduce himself well. His sentence structure and accentuation are right yet he utilized data in a scattered way when he could have come to his meaningful conclusion by joining data into a conservative and increasingly powerful resume. Houp states on page 26, In checking content, be certain you have been explicit enough and ask are questions left unanswered that the peruser will need replied? He has joins at the highest point of the page that manage the peruser through the resume. The principal interface utilized is Key Words. Notwithstanding, with no progress wording and no characterizing headings, Mr. Net starts to list his achievements. His achievements don't really bolster his catchphrases. It is hazy on what position these achievements happened. A few achievements are explicit yet some give off an impression of being dubious. The creator states on page 493, You ought to incorporate everything that is extremely important and nothing that isn't applicable. A progressively powerful utilization of headings, bolding print, and change in text dimension would have made a simpler to filter archive. (Houp, Pearsall and Tebeaux, 386). The organization Mr. Net decided to utilize makes it essential for the peruser to peruse the whole resume so as to comprehend his capabilities. He ought to have isolated the material in a progressively sorted out style in order to feature his qua lities, his experience, and his experience. No key attributes are underlined aside from in the experience segment of the resume. He gave a review at the base which made his resume protracted. Despite the fact that the resume doesn't fit fundamental models in the content, it appears to be nearer to the Functional Resume portrayed in the content. I would give the resume a 2 out of 5 positioning. David R. Gonnion Mr. Gonnion has a restricted methodology in his resume. He is looking for a business position and his experience has been in deals. The data given in Mr. Gonnion's resume is efficient and introduced in such a manner to show his traits. His connection wording depict his experience, work history, common and expert exercises, instruction and individual data. He bolded the areas and subsections, making the resume simple to output and key focuses simple to discover. (Houp, Pearsall and Tebeaux, 386). I would recommend that a bigger textual style on the segments than on the subsections would be increasingly powerful. The language structure and accentuation are right and Mr. Gonnion introduces himself well. His resume is long. Precluding the individual data would have made the data increasingly compact. The resume is a Targeted Resume which I would rank as a 4 out of 5. Technique for individual resume achievement As I read the resumes of Mr. Gross and Mr. Gonnion, it turned out to be obvious to me how significant arrangement and style are while introducing data about yourself. Picking a structure that gives the data the peruser needs such that makes it simple for the peruser to discover and comprehend is significant. (Houp, Pearsall and Tebeaux, 192). Mr. Net had important

Burned Biscuits

Burned Biscuits When I was a little child, my mom liked to make breakfast food for dinner every now and then. And I remember one night in particular when she had made breakfast after a long, hard day at work.On that evening so long ago, my mom placed a plate of eggs, sausage and extremely burned biscuits in front of my dad. I remember waiting to see if anyone noticed! Yet all my dad did was reach for his biscuit, smile at my mom and ask me how my day was at school. I dont remember what I told him that night, but I do remember watching him smear butter and jelly on that biscuit and eat every bite!When I got up from the table that evening, I remember hearing my mom apologize to my dad for burning the biscuits. And Ill never forget what he said: “Baby, I love burned biscuits.” Later that night, I went to kiss Daddy good night and I asked him if he really liked his biscuits burned. He wrapped me in his arms and said, “Your Momma put in a hard day at work today and shes real tired. And besides a little burned biscuit never hurt anyone!”You know, life is full of imperfect things and imperfect people. Im not the best housekeeper or cook. What Ive learned over the years is that learning to accept each others faults and choosing to celebrate each others differences is one of the most important keys to creating a healthy, growing, and lasting relationship. And thats my prayer for you today!By Deb Billy Graham

Union Citizenship and the Charter of Fundamental Rights - Free Essay Example

Discuss the ECJ judgment of 10 October 2013 in Case C-86/12 Alokpa and Moudoulou in the light of the case law on Union citizenship and on the Charter of Fundamental Rights. The case of Alokpa and Moudoulou[1] concerns the right of Union citizens and their family members to move and reside freely within the territory of the Union. The ECJ ruled that Article 21 TFEU and Directive 2004/38 grant Mrs Alokpa and her children a right to continue to reside in the host Member State, as the children are the nationals of another Member State and the parent is the minorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ primary carer. The Court then determined that if Article 21 did not apply, being forced to leave Luxembourg would not result in an obligation to leave the whole territory of the EU, as the children were French nationals. Mrs Alokpa would therefore have the right to reside in France as the sole caregiver of minors. Thus, the refusal of the Luxembourg authorities did not constitute a deprivation of the genuine enjoyment of the childrenà ¢Ã¢â€š ¬Ã¢â€ž ¢s Union rights. The Court effectively says that whilst the European citizen minors cannot make use of their Article 20 TFEU right in Luxembourg, they could move to France and make use of it there. The minors would then be in the same position as the siblings in the Zambrano[2] case and that living in the country of their nationality the ECJ would have to protect their Union citizenship rights provided for in the charter, particularly the right to family life. The decision in Zambrano facilitated the acquisition of citizenship rights in what had p reviously been considered à ¢Ã¢â€š ¬Ã‹Å"purely internal situationsà ¢Ã¢â€š ¬Ã¢â€ž ¢, thought to be beyond the scope of Union law. The à ¢Ã¢â€š ¬Ã‹Å"purely internalà ¢Ã¢â€š ¬Ã¢â€ž ¢ rule gives rise to problems of reverse discrimination, where à ¢Ã¢â€š ¬Ã‹Å"staticà ¢Ã¢â€š ¬Ã¢â€ž ¢ EU citizens who have not exercised their right to free movement are at a disadvantage and unable to rely on EU law. It is suggested that Union citizens may be motivated to make use of their free movement rights in order to benefit from the right to family reunification under the conditions laid down in Directive 2004/38.[3] This situation, where movement within the territory of the Union almost becomes a practical obligation instead of a right, inevitably raises the issue of potential abuse of the rights attached to EU citizenship.[4] In the past, the court has tackled the issue of reverse discrimination by loosely finding a link to Union law, such as in Garcia Avello[5] and later in Zhu and Chen.[6] H ere the ECJ explicitly stated that the exercise of the right of free movement is not a prerequisite to the application of Union law on residence and held that a Union citizen with the nationality of one Member State residing in another Member State does present a sufficiently Union-linked situation to invoke Union law regarding the right to free movement and residence. This relates directly to the case of Alokpa and Moudoulou. The subsequent case of McCarthy[7] had the effect of mitigating somewhat the potentially far-reaching implications of the decision in Zambrano. This case called upon the Court to determine whether a European citizen had a right to be issued with a residence card by the member state of which she was a national despite having never exercised her right of free movement. The motivation behind this was to derive a secondary right of residence under Union law for her spouse. The Court sidestepped the issue of family unification and held that as she had an uncondi tional right to reside in her home member state, she was not à ¢Ã¢â€š ¬Ã‹Å"deprived of the genuine enjoymentà ¢Ã¢â€š ¬Ã¢â€ž ¢ of her citizenship rights by the decision to refuse her a residency card. However, Lansbergen and Miller[8] submit that the court did not consider that a decision to deport the spouse would nevertheless deprive the claimant of her right to a family life provided by the charter. By finding that there was no deprivation of genuine enjoyment of the Union citizenship rights, the Court in McCarthy arguably undermines the decision in Zambrano, as the EU citizen children in Zambrano also had an unconditional right to reside in their national state; their à ¢Ã¢â€š ¬Ã‹Å"deprivationà ¢Ã¢â€š ¬Ã¢â€ž ¢ arose not from insufficient protection of their own residency but that of their family member. McCarthy is criticised by Wiesbrock[9] as leaving Union citizens in an unsatisfactory position, where it is increasingly difficult to establish when oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s Uni on citizenship rights are protected. AG Sharpston[10] suggests that in order to remedy the issue of reverse discrimination, the right to move should be disconnected from the right to reside. She advised the ECJ to acknowledge the right to residency as a free-standing right for European citizens and to extend the existing case law to situations in which no actual movement has taken place. Moreover, Sharpston considered that even if the Court should fail to accept the right of residence as a freestanding right, infringement of the citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s right to à ¢Ã¢â€š ¬Ã‹Å"move and resideà ¢Ã¢â€š ¬Ã¢â€ž ¢ within the territory of the Union nevertheless occurs by preventing them from exercising that right in the future. This corresponds with the reasoning in Rottmann[11], where the Court for the first time explicitly departed from the doctrine that a cross-border element is required to trigger the application of EU law. The Court simply observed that the national measure at stake fell à ¢Ã¢â€š ¬Ã…“by reason of its nature and its consequences within the ambit of EU lawà ¢Ã¢â€š ¬Ã‚ [12] which would have in effect have caused the citizen to lose the rights conferred on them by the Treaties. In Dereci,[13] the Court clarified the criteria that should be applied to distinguish between the scope of application of EU law and the areas that remain governed by national law. The court held that Article 20 TFEU applies only to exceptional situations in which the Union citizen has to leave not only the territory of the Member State of which he is a national but the territory of the Union as a whole. In the ECJs view, it will be for the referring court to verify whether the challenged measures respect private and family life guaranteed by Article 7 of the Charter of Fundamental Rights. The Court stressed however, that, in accordance with Article 51 of the Charter, Article 7 should only apply if the situation of the applicants is covered by EU law and thus c annot be used in a purely internal situation. The contrasting outcomes in Zambrano and McCarthy raised the question whether the different status of the Union citizens in both cases (minor children and adult partner) played a role in finding whether or not there was a deprivation of citizenship rights. In Dereci, the Court makes a direct link between the requirement of dependency and the capacity to live independently within the territory of the Union. Therefore, it follows that the Zambrano reasoning only applies when static Union citizens would have no choice but to follow their third-country family members out of the territory of the Union on refusal of a right of residence in the country of which the citizen in question is a national. Considering the previous case law on citizenship and the charter, I must conclude that the decision in Alokpa and Moudoulou is a sound one. It is consistent with the judgement in Dercei, that only a situation, in which refusal of residency to a third-country national family member would result in the European national having to leave the Union territory due to dependency upon that family member, would deprive the EU national of enjoyment of his fundamental Union rights. As Mrs Alokpa and her children would not have to leave the territory of the union as a result of Luxembourgà ¢Ã¢â€š ¬Ã¢â€ž ¢s refusal to grant a residency permit, the children are not deprived of the genuine enjoyment of their citizenship rights. Although it could be argued that the childrenà ¢Ã¢â€š ¬Ã¢â€ž ¢s Article 21 right to freedom of movement would be impinged by having to leave the territory of Luxembourg, despite the children having not themselves exercised this right, having been born there. The onus is placed on the childrenà ¢Ã¢â€š ¬Ã¢â€ž ¢s national member state to provide for their Article 20 Union citizenship rights. Bibliography Stanislas Adam and Peter Van Elsuwege, (2012) Citizenship rights and the federal balance between the European Union and its member states: comment of Dereci European Law Review Anja Lansbergen and Nina Miller (2011). Court of Justice of the European Union European Citizenship Rights in Internal Situations: An Ambiguous Revolution? Decision of 8 March 2011, Case C-34/09 Gerardo Ruiz Zambrano v Office national dà ¢Ã¢â€š ¬Ã¢â€ž ¢emploi (ONEM) European Constitutional Law Review Anja Wiesbrock,(2011) Disentangling the à ¢Ã¢â€š ¬Ã…“Union citizenship puzzleà ¢Ã¢â€š ¬Ã‚ ? The McCarthy case, European Law Review H.van Eijken and S.A. de Vries [2011] A new route into the promised land? Being a European citizen after Ruiz Zambrano, European Law Review C-135/08 Rottmann [2010] C-148/02 Garcia Avello [2003] C-200/02 Zhu and Chen [2004] C-256/11 Dereci and Others [2011] C-434/09 McCarthy [2011] C-34/09 Ruiz Zambrano [2011] C-86/12 Alokpa and Moudoulou [2013] Opinion of Advocate General Sharpston delivered on 30 September 2010 1 [1] C-86/12 Alokpa and Moudoulou [2013] [2] C-34/09 Ruiz Zambrano [2011] [3] Stanislas Adam and Peter Van Elsuwege, (2012) Citizenship rights and the federal balance between the European Union and its member states: comment of Dereci European Law Review [4] Stanislas Adam and Peter Van Elsuwege, (2012) Citizenship rights and the federal balance between the European Union and its member states: comment of Dereci European Law Review [5] C-148/02 Garcia Avello [2003] [6] C-200/02 Zhu and Chen [2004] [7] C-434/09 McCarthy [2011] [8] Anja Lansbergen and Nina Miller (2011). Court of Justice of the European Union European Citizenship Rights in Internal Situations: An Ambiguous Revolution? Decision of 8 March 2011, Case C-34/09 Gerardo Ruiz Zambrano v Office national dà ¢Ã¢â€š ¬Ã¢â€ž ¢emploi (ONEM) European Constitutional Law Review [9] Anja Wiesbrock,(2011) Disentangling the à ¢Ã¢â€š ¬Ã…“Union citizenship puzzleà ¢Ã¢â€š ¬Ã‚ ? The McCarthy case, Europe an Law Review [10] Opinion of Advocate General Sharpston delivered on 30 September 2010 [11] C-135/08 Rottmann [2010] [12] ibid p42 [13] C-256/11 Dereci and Others [2011]

Marketing Plan Suburu in Oman - Free Essay Example

Sample details Pages: 11 Words: 3150 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? Marketing Plan: SUBARU Oman Contents Market situation analysis Segmentation and targeting Objectives Marketing mix strategies Implementation strategies The PEST analysis SWOT analysis Executive summary Sales forecast Budget References: Market situation analysis Oman, one of the countries in the region of GCC, officially called as the Sultanate of Oman, situated on the south west Asia on the southeast coast of Arab Peninsula. The total population of Oman is 3,314 million with the GDP of 78.11 billion with the high income level citizens and with peaceful condition prevails in the country. The country is rich with its storage of mineral oil and natural gas reserves. The country is rated as the most improved nation during the preceding 40 years globally. The people of the country, with the ability to live affluent life, can afford to have vehicles in their possession with the high quality grade. The main car manufacturing companies are present in the country with their range of different level cars. The market leader is Toyota with their varied range of cars. There are others from Europe, Japan and Korea also. The prominent names are Nissan, Hyundai, Kia, Lexus, Isuzu, etc. Subaru is one of the stake holders of the automotive market with thei r presence in the automotive market of Oman. The competition is stiff with the presence of so many stalwarts but due to the stake holding of Toyota in Subaru, the brand finds its distinctive place with the range of customized cars with latest features. The corporate Vice President and General Manager, Mr.Hidetoshi Kobayashi, in his speech reiterated that Oman will be the prime target of Fuji Heavy Industries for their Subaru brand of cars so far top priority market id concerned. He had also ranked as the best selling market for the brand of Subaru within the GCC and Africa market. The distributorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ meet held in Oman is keeping in mind the growth prospect of the market and the brand recognition Subaru enjoys here. The safety aspect is well taken care of with the highest ranking of safety prevails in the all cars manufactured by Subaru. The competitors are there in the market with their presence, but the presence of Subaru is also there with the view of 1% growth by 2 015, as projected by the management of Fuji Heavy Industries. The associates in Oman for Subaru are OTE group as the strategic business partner and their role is excellent as per the management of Subaru. Don’t waste time! Our writers will create an original "Marketing Plan: Suburu in Oman" essay for you Create order Segmentation and targeting The ratio of own vehicle holder in Oman comparison to population is 215 per 1000 population. It denotes the percentage of 2105% which is extraordinary keeping in mind the population factor. The segmentation of the customers is obviously in three major groups of economy cars, sedan cars and premium SUV. Subaru has the variety in all the segments with the added advantage of smart look and other excellent features prevailing in the range (Abdul-Muhmin, 2010). With special emphasis on the luxury cars keeping in mind the demand generation, the company mainly highlights the models named Legacy, the most established brand with its two varieties of 2.5lt and 2.5lt GT. The most demanded vehicles are Legacy and Impress in the segment of sedan cars. The SUV segment is being served by the models of Outback, Forester and Tribeca. With the introduction of the boxer engines, the travelling will be more smooth and easy and effortless. The target audience of the sedan or leisure car is the affluent class of people with their demand of the luxury life style which is fulfilled by the Subaru cars. The target audience of different of segments of cars is fixed as per the population statistics of Oman. The consumers of Sports Utility Vehicle are the neo stylist group with their choice intended for the SUV car. The advertisement drawing attention of the group of people afford the cars will come automatically to purchase the same. The people of Oman are the well off people and they decided their own choice. The buyer will look for the offers Subaru offers, and they will compare and buy their desired vehicles. The more discussed range of sports car termed as sports coupe with the high capability engine of 2.0lt boxer engine with the feature of rear wheel for comfortable driving (Geiger-Oneto, Gelb, Walker, Hess, 2013). Objectives The objective of Subaru is obviously to prove its presence in the market of Oman. The market is now dominated by the automotive giants like Toyota, Nissan, Hyundai, Issuzu etc. The first objective is to get into the market. For this reason Subaru has tied up with OTE of Oman for marketing of their vehicles with the additional feature of servicing of their vehicle. OTE is a renowned name in the automotive business of Oman by their tie up with the big players of automotive in Oman. The objective of raising the market share by 1% by 2015, as stated by the Corporate Vice President, is not so easy. The main goal is to be divided into several micro natures of goals, which will, with their accumulated effect of achievement, make the company reach the ultimate goal. The micro objectives are to ensure the supply of the vehicles as soon as possible after getting the booking. The next objective is to deliver the vehicle with the basic features of the vehicle to be understood by the cliental b ase. The next objective is to provide proper servicing for the vehicle with the stipulated nature for the stipulated period, the fourth goal is to make the provision for the spares which are to be imported from the mainland of Japan. All these objectives are done with the macro objective of making the presence in Oman market. The role of promotion is also very important for achieving the objective, as the awareness of the features of the cars must be known to the people so that they can opt for their preferred type of vehicle. Marketing mix strategies The basic features of marketing mix strategies for the case of Subaru is given below:- Product- the vehicle of Subaru is not the type which can be treated with the question on quality. The parent group, Fuji Heavy Industries never compromises on quality. Moreover the stake of 16.5 % held by Toyota gives the vehicle the edge in the market with the professional expertise rendered by Toyota. The products are state-of-the-art with their salient features of rear wheel drive and powerful Boxer engines in use, make the vehicles of Subaru special and make their presence felt in the market (Anderson, Fornell, Lehmann, 1994). Price- the price of the vehicles of Subaru with different brands and segment are at per with the market price. It is bit difficult to negotiate the price due to the nature of transportation which only gets from the manufacturing place of Japan. The non availability of local assembling unit is not available in GCC as well as Mena countries. Even the spares are als o get imported from the mainland of Japan. So the prices which can be manageable with the existence of local assembling units are not there. The buying power of the people of Oman is quite good and they never ask for this too. Promotion- The promotion by way of advertisement in print and electronic media is obvious and at the same time the help of social media should be considered for better reach to the customers. The Facebook page with the Subaru vehicle can attract the people who feel interest in automotive industry. The regular advertisement in the form of big sign boards or flex in the proper attractive eye-catching place with the image of the premium vehicle along with a attractive catch line can make the job of promotion easier and above all, the role of the distributors canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be denied whose active participation in promoting the vehicles of Subaru will make the company achieve their objective of increasing their market share by 1% by 2015 in GCC looks via ble (Chandrashekaran, 2015). The other area is sponsorship of events which ahs social implication. The awareness program of a social event will always give the organization a self-boosting because the people of the country feel that the company thinks for the country too. Distribution strategies- The distributors, with their sole responsibility sell the cars. They have good amount of margin for each transaction. So it is not worth to discuss about their interest. But the distribution strategy should be fixed in such a ways that the distributor should not overlap as far as distance is concerned, an ideal situation of offering the distributorship with the geographical distance of 100 kms is good for big countries, but in a small country like Oman with affluent customer base the distance from one distributor to other may be fixed by 50 kms. The distributors should be amply provided with the service facilities taken care by the service provider and the availability of spares would be available in need to keep the customer in comfort zone. Implementation strategies The implementation strategies of various steps are to be followed methodically after they are set and acknowledged by the management. Related to product, the benchmark objective of quality maintenance and control is to be followed as per the strategy fixed by Subaru. The price strategy is to be fixed as per the cost analysis and the expected profit margin from the turnover of the vehicles (Eden Ackermann, 2013). The promotion strategy is to be fixed and implemented with the look of the demand of the society of the country and at the same time increasing the visibility by way of banners, flex, billboard and other media campaign. The distributions strategy to reach the customer easily must be motivated with the proper setup of distributor network within Oman and GCC. The PEST analysis Political-The political scenario of Oman is quite peaceful and the untoward hazards are not affecting this country. This type of stable country should be the ideal place for business of an organization. Even the recent improvement of ISIS is also not making any difference in the political situation of that country so this type of country is suitable for any organization to grow their business. Economical- The economical situation is excellent due to its reserve of natural resources by way of oil and natural gas. The GDP of 78.11 billion (2012) can easily distinguish the status of the country so far economic power is concerned. The people are well off to afford the best quality of life style and owned vehicle is one of the most important features for that (Desai, 2013). The buying power is immense and the selection is the only criterion to have the luxury goods in possession. Social- The social situation os cool with no untoward incident to disturb the social life of the count ry. Most of the citizens of Oman are of Muslim origin and the expatriates residing in Oman for the sake of job, does also peace love. The social status of Oman has put them in the place of 45th in peace keeping countries. Technological- the technological background of Subaru is unquestionable with the `backup of best technological team of automotive industry deployed in Japan in the production unit of Subaru under the technical guidance of Fuji Heavy Industries. Toyota being the stake holder of 16.5% of Subaru always extends its technical support to the manufacturing unit with the support of best ancillary industries of automotive industry who are affiliated to Toyota. The evolution of latest technology by the research and development team of both Subaru and Toyota constantly work on the common mission to make the vehicles the best available in the market with their expertise and experience. SWOT analysis Strength- The brand Subaru is famous in US and China for their quality vehicles marketed and sees constant growth in different segment. Backed by the achievement of global existence, Subaru is intended to make their presence felt in the region of GCC and Africa. In GCC region, Oman is the prime target for Subaru due to its well affluent people and the quality of their life style. The market is open and the entry is made; only job left is to acquire a substantial market share to justify their presence in Oman. Weakness- As the entire range of vehicles is imported for the factories of Subaru, the time lag is bit high as per the reordering level of inventory at the end of distributors. The time taken for delivery after booking is substantially high and the customer may lose interest, by the mean time, can go for other alternative. Opportunities- The automotive market of Oman has sufficient scope for Subaru, as the target audience is fit for consuming the vehicles with the best o f features provided with high power Boxer engines and rear wheel driving. The sports car, with its unique features, attracts the target audience of rich people to exhibit their ability to afford the same. Above all the presence of Subaru in oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s garage makes him special in the eyes of the neighbors and associates. That situation may be exploited by the proper planning, strategy and marketing skill to achieve the coveted place of automotive market of Oman. Threat- The threat normally comes from the competitors and the unmanageable situations occur due to some unplanned situation. The competitors never wish to lose their market share, instead with constant effort to remain the same, they will not leave an inch of the market share. That situation is to be taken care with proper strategy of servicing and proper replacement option of spares (Crittenden, Crittenden, Ferrell, 2011). The threat for the unwanted situation like global recession canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be avoided, but the plan to come out of the situation must be planned with plan A, plan B or plan C. Executive summary The recent case study of the existence of Subaru and its excellence through sale of their vehicles in Oman has been discussed. There are constraints which are discussed above. The minimal market share of Subaru vehicles in Oman, with the scope immense market potentiality, turns the parent company, Fuji Heavy Industries, to concentrate in this market with the vision of steady growth and market presence of Subaru vehicles in the market of GCC, especially Oman. The trend of vehicle business is well known to the management of Fuji Heavy Industries and they import cars from Japan of the category or segment which is well adored by the people of Oman. The SUVs, sedans and sports cars will generate true demand in the market as per the taste of the people of Oman. The problem of supply chain should be taken care with priority with the reordering level of inventory should be well derived as per the trend of the market and the same should be properly executed with the minimum no of vehicles t o be maintained in the stores. The steady supply line will make hell of difference with the competitors. If the vehicle ordered be supplied by a stipulated time, the reputation of Subaru will go high with the quality of steady supply chain. The other areas are service which are been taken care of by OTE group and the supply chain of spares are to be maintained to make the market steady and keep the customers happy. Sales forecast With the thrust and plan for development of Oman market for Subaru vehicles, the sales are expected to grow steadily. The Vice President is foreseeing the growth of 1% from 2010 to 2015 by value to reach the targeted sales and be one of the recognized players in the area of sedan, SUV and sports care segment. The proper application of strategy so far the marketing skill, the supply chain management and the steady supply of spares along with regular provision of service will make the dream comes true. The marketing skill to convince the buyer that Subaru vehicle is best of the lot available in the market is possible when the man behind the operation believes that form core of his heart. The other factors like the lack of proper supply chain of competitors canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be denied. It is to be kept in mind that the buyer of vehicles are not impulse buyers, instead they are loyal buyers to the brand. So switch over of bran is not easy, but once it is done convincingly, the res ult will come automatically with no extra efforts required. Budget The budget of sales and other overhead costs related to sales of vehicles made in Oman are to be fixed judicially without any hidden factors not considered. The budget of sales should be done with a increasing trend, but looking in toe effect of actual turnover of past with the trend of growth. A good budget can assist the organization to set its strategies in different areas of operations with reality. On the other hand a wrong budget can put the organization in dilemma with the result of holding high stock or no stock, and high overhead and lesser profit. In the case of Subaru, as the vehicles are to be imported from Japan, the cost of transportation is also a substantial factor which is to be considered while budgeting for the next financial period. The professional team of management of Subaru will not take any wrong step and will sail the ship of success from Japan to Oman by the strategic move and success will be just not far away. References: Abdul-Muhmin, A. (2010). CRM technology use and implementation benefits in an emerging market. Journal of Database Marketing Customer Strategy Management; https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1271context=sjis, 82-97. Anderson, E., Fornell, C., Lehmann, D. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing ; https://www.jstor.org/discover/10.2307/1252310?sid=21105909829653uid=4uid=3737968uid=2. Chandrashekaran, R. (2015). The Interactive Effect of Presentation Format and Brand Usage on the Effectiveness of Retail Price Advertisements. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ;https://link.springer.com/chapter/10.1007/978-3-319-13084-2_109 (pp. 460-465). Springer International Publishing. Crittenden, V., Crittenden, W., Ferrell, L. (2011). Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science; https:/ /link.springer.com/article/10.1007/s11747-010-0217-2, 71-85. Desai, S. (2013). An Analysis of the Competitive Marketing Strategies of the Hospitality Industry in UAE. The IUP Journal of Management Research; https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2241491, 22-32. Eden, C., Ackermann, F. (2013). Making strategy: The journey of strategic management; https://books.google.co.in/books?hl=enlr=id=UnYWfXigU4UCoi=fndpg=PP1dq=strategic+management+ots=FCxbaAw2Xxsig=9__ocSmG_NF90wa5GrnXRF5zeGE. John Wiley Sons. Geiger-Oneto, Gelb, Walker, Hess. (2013). à ¢Ã¢â€š ¬Ã…“Buying statusà ¢Ã¢â€š ¬Ã‚  by choosing or rejecting luxury brands and their counterfeits. Journal of the Academy of Marketing Science,;https://link.springer.com/article/10.1007/s11747-012-0314-5, 357-372. 1 | Page

The Effect of Colors on Mood - 936 Words

THE EFFECT OF COLORS ON MOOD Introduction Got the blues. Green-eyed monster. Seeing Red. These are all phrases that we hear often. Do different colors really affect our moods? Many studies have shown that some colors make us feel calm, some make us feel anxious, and others may make us feel more cheerful. Lets take a look at some colors, their affect on us, their meanings, and some different views in other cultures. The Effect of Colors on Mood Colors and moods: A powerful mood-altering tool Our moods can be greatly influenced by the visual cues of colors. Our mood can be influenced by our perception of color. Colors can conjure up many feeling and emotions. Following is just a few examples: The Culture of Colors Colors often have†¦show more content†¦Doctors and nurses wear white to imply sterility. A white flag is a universal symbol for truce. Angels are usually shown wearing white robes. The ancient Egyptian pharaohs wore white crowns and the ancient Persians believed all gods wore white. In China and Japan, white is the color for mourning. Pink Pink is the most romantic color and is more tranquilizing. Sports teams have been known to pain the locker rooms to be used by their opposing team bright pink so their opponents will lose energy. Purple Purple brings to mind royalty, luxury, wealth, and sophistication. It is also feminine and romantic. Purple robes are an emblem of authority and rank. Purple in a childs room is said to help develop the imagination according to color theory. In Thailand, purple is work by a widow mourning her husbands death. Conclusion Like death and taxes, there is no escaping color. Color can be a powerful mood-altering tool if make an effort to learn of its influence on us. We can be calmed, uplifted, angered, refreshed, even feel more romantic, all by color. The next time you select an outfit, paint a room, or buy a car, keep in mind the many ways our lives are affected by the psychology of color. References Franco, V. (2002). How colors effect mood. Retrieved November 1, 2005, from http://ok.essortment.com/colormoodaffec_rehv.htm Johnson, D. (2005). Psychology of Color. Retrieved November 7, 2005 fromShow MoreRelated The Effects of Color and Light on Your Mood Essay1553 Words   |  7 Pagesand tell me to soak up some sun. I always thought that it was all mumbo jumbo, the sun can not really have an effect on my mood, can it? As a young child I thought it was a myth, just another way for my mother to subtly tell me to stop moping around the house and get me out into the fresh air. Come to find out, her words of wisdom were true, the sun really does have an impact on your mood! Have you ever felt like you were walking on sunshine, and nothing could get you down? Or have you ever neededRead MoreColor and Mood1595 Words   |  7 Pagesmanipulation of the color of questionnaire had no effect on mood. However, there was an effect of time of day on mood as well as an effect of gender on mood. The results did not support the main hypothesis that different colors would elicit different moods. Thus, this study found no support for the prediction that brighter colors would elicit positive moods, whereas less bright colors would elicit negative moods. These results do not support past research findings that brighter colors tend to elicitRead MoreThe Relationship Between Warm Colors and Positive Mood 871 Words   |  4 PagesThis research is important because every day we have to make choices that include choosing a color when for example we decide what shade of makeup to use, what color of clothes to buy or decide what color to paint a wall. Even it has been proved that people often associate their mood with a specific color. Some frequently responses when a person is feeling sad is to describe it as â€Å"feeling blue† or when a person fall in love is common to hear that now this person view the world through â€Å"rose-coloredRead MoreHow Red Effects Human Emotion and Behavior Essay1502 Words   |  7 Pageshides in plain sight effecting the way we think. Colors are one of the most effective yet least thought about influences on our minds. How come seemingly every super hero has a red suit? Or why are the super villains always wearing black? Why are hospitals never painted red, and most businesses have white, yellow, and red for their logo colors? The most emotionally intense color is arguably red. Even though we dont always notice it, red effects our moods, how we perceive others, our health, and evenRead MoreEssay on The Human Response to Physical Structure1583 Words   |  7 Pagesbelieve the human mind is wired to search for import and significance in sensory information input. This wiring may be the evolutionary result of hundreds of thousands of years of human development. â€Å"Human instinct for survival was based upon changes in color in the environment (to seek shelter upon lower light levels indicating the coming of night) or auditory input (the snap of a twig indicating the threat of a predator)† (Popow, 2000, p. 2). A central issue of env ironmental psychology is the manner inRead MoreThe Effects of Color on Personality and Relationships Essay1607 Words   |  7 PagesThe Effects of Color on Personality and Relationships When dealing with interpersonal relationships people’s personalities are a large part of how people get along. When you meet a new person you may say that you â€Å"hit it off† or that â€Å"you just clicked†; this is due to how each other’s personalities coincide with one another’s. People’s personalities are impacted by there surroundings. This paper will discuss how color affects people’s moods and personalities. All people are affected by theirRead MoreThe Effect Of Exercise On A Persons Mood1547 Words   |  7 PagesQuestion 1.) When trying to gather data on a testable subject there are usually many different possible ways to approach it. When talking about the effects of exercise on a person’s mood this is also the case. An experiment could be conducted to see what your mood does with and without exercise. You would have a group of people all experiencing the same conditions. They would eat the same foods, sleep the sam e amount and have all the same factors in their daily routines. Then you would have halfRead MoreThe Theory Of The Equilibrium System1086 Words   |  5 PagesPrinciple was observed by shifting different equilibriums to the left or right in order to make the colors of the rainbow. The equilibrium shift could be identified by the colors of the solution. In the tray 5 experiment, the reactant was pink and the product was a dark blue color. After stressing the equilibrium, a pink color indicated that the equilibrium was shifted to the left, and a blue color indicated that the equilibrium was shifted to the right. The stresses that were studied in this experimentRead MoreEssay On North Dakota701 Words   |  3 PagesNorth Dakota is far from the equator, creating long cold winters. Besides making people cold, the decreasing temperatures also have a significant effect on mental illness. Seasonal affective disorder, also known as (SAD) is a psychological condition identified in the 1980 s. Seasonal affective disorder effects 4-6 percent of people in the united states. (SAD) affects women 4 times as much as men. (SAD) affects people that live in higher latitudes.Making it more common in people that live in NorthRead MoreFormal Analysis of Artwork at Getty997 Words   |  4 Pagespaintings, each with two figures. In these two paintings David and Gerard were able to portray distinct moods through the use of color, shape, composition and technique. Both painting are representational idealized neo-classical paintings and so compositionally and technically they are very similar paintings. However through an analysis of both it is evident that they achieved distinct moods through both similar and different means. Looking at both David’s and Gerard’s paintings there

Essay on Eth 125 Final Project - 2099 Words

Final Project: Race and Your Community Mel Morgan October 12, 2010 ETH/125 Instructor: Gail DeCina, L.C.S.W, C.A.P. I live in Charlotte North Carolina; I just purchased a home in a community called Ballantyne. This community is on what we consider the south side of Charlotte. In February of this year, members of my community were told that there was going to be a public housing development built on a seven acre lot that has been vacant for many years. An emergency community meeting was called; several of my neighbors packed the room, all wanting information about what and where Charlotte’s next public housing development could be built. Many were concerned, especially those living close to the lot that is said to be the†¦show more content†¦With this being said, the community leaders do not treat any of the people of my community different, they show us all the same amount of respect. They make me feel welcomed whenever I participate in any events, and on many occasions, they’ve made me feel needed when it comes to our children at the community center. When I mentioned to m y neighbor, the assignment that I had to write about, she and I came inside and answered many of these questions together. Ann, is white and has been a member of this neighborhood since its creation, in fact, the neighborhood was named after her grandfather and his brothers. She has mentioned to me that she remembers when the neighborhood was all white, no others races or cultures for miles. She states that she enjoys the neighborhood now because she is able to experience more with the variety of people here. She has even mentioned that she feels safer here now than ever before, not that the area has ever had a major problem with crime, or any other problems, but she states that she knows that if anything goes on or wrong that we are less likely to feel like it was a crime against our neighborhood because of color, creed or culture. When I asked Ann how did she feel about our community leaders, she sniggled, and said; â€Å"Guess one of them does make me feel some kind of way, Iâ⠂¬â„¢ve been married to him for 22 years!† My dear friend Ann has helped me with the answer to the question, â€Å"How do leaders of yourShow MoreRelatedEssay about Eth/125 Individual Final Project1918 Words   |  8 PagesETH/125 Individual Final Project University of Phoenix ETH/125 Christine Boyer, Instructor February 24, 2013 Individual Final Project When it comes to the topic of diversity and what is has taught me I really think of a few things. Diversity has really taught me a lot about myself as well as tolerance to others around me. Really there is nowhere in the world today that diversity is not present or has not had some sort of effect on our society as a whole. All in all I think that diversityRead MoreEssay Eth/125 Assignment: Final Project1929 Words   |  8 PagesWhat information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? Diversity in the united states in not something new here but in fact spans back many generations. Diversity is everywhere and no one can truly get away from it, but by accepting it a person can learn how to lead a better fuller life with variety of understanding for the people that come in contact with. I feel that the biggest thing I learned in thisRead MoreEth-125 Week #9 Final Project: Race and Your Community2155 Words   |  9 PagesETH-125 Week #9 Final Project: Race and Your Community †¢ Write a 1,400- to 1,750-word autobiographical research paper analyzing the influences of race as it relates to your community. In your paper, write your first-person account of how human interactions in your community have been racialized. For the community, you may consider relations within your neighborhood, local government, service groups, clubs, schools, workplace, or any environment of which you are a part. †¢ Answer the followingRead MoreEth 125 Final Paper1590 Words   |  7 PagesFinal Project TOBIAS A. TERRELL ETH /125 27 JUNE 2013 SHANDA JONES-BUREL Final Project This class has been challenging in many ways and has encouraged me to look at ethics and cultural diversity in many different ways. 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While you may want to weave a few overarching themes in all your essays, use the essays to demonstrate different aspects of your intellectual, emotional, and moral fiber. For instance, if you choose to prove your ability as a competent project manager in one essay, you may wish to discuss a more personal issue like your relationship with your parents or partner in the  ·next., Reach inside yourself for examples of strength, confidence, and accomplishment. In the end, your fundamental objectiveRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 Pagessay, but not if they emerge from companies that are simultaneously corrupting the political process. 111 138 EXECUTIVE SUMMARIES 144 PANEL DISCUSSION 45 FIRST PERSON Preparing for the Perfect Product Launch James P. Hackett How come some projects fail while others succeed? This is the story of a CEO who refused to accept failures as inevitable and set up a system to prevent them. Satisï ¬ cing Don Moyer Optimizing – the art of ï ¬ nding the best choice among all choices – is a luxury we canRead MoreMedicare Policy Analysis447966 Words   |  1792 Pagesthe pro- 8 gram— 9 (A) may vary by age so long as the ratio 10 of the highest such premium to the lowest such 11 premium does not exceed the ratio of 2 to 1; 12 (B) shall be set at a level that does not ex- 13 ceed 125 percent of the prevailing standard rate 14 for comparable coverage in the individual mar- 15 ket; and 16 (C) shall be adjusted for geographic vari- 17 ation in costs. Health insurance issuers shall provide such informa- 19 Read MoreRed Hat Enterprise Linux 6 Security Guide50668 Words   |  203 PagesNotice Copyright  © 2011 Red Hat, Inc. Based on the Fedora Security Guide (current version at http://docs.fedoraproject.org/enUS/Fedora/16/html/Security_Guide/index.html), written by Johnray Fuller, Eric Christensen, Adam Ligas, and other Fedora Project contributors. T he text of and illustrations in this document are licensed by Red Hat under a Creative Commons Attribution–Share Alike 3.0 Unported license (CC-BY-SA). An explanation of CC-BY-SA is available at http://creativecommons.org/licenses/by-sa/3

Making A Happy And Successful Life For Yourself - 1167 Words

Conventional wisdom says that in order to create a happy and successful life for yourself, you need to go to school, get good grades, and obtain a college education. Only then will you be financially secure and have a high quality lifestyle. This is a common misconception many people have, but it s only because this is the belief they were taught growing up. Yes, collage can be a great vehicle to help you pursue the career you want, but if college isn t a necessitate for you, there s no need to pay thousands of dollars, get into serious debt, and have a career that you re not happy with. Life is way too short to spend your time working at a job you don t enjoy. People usually find what career they want, then they learn how to pursue†¦show more content†¦Today, we have the ability to learn anything that we wish to gain knowledge and expertise on through the internet, the library, seminars, and influential people. College is not the only avenue to success here. People should n ever stop learning and growing regardless if college is in the picture or not. What should one do with all this new information and knowledge? You have to apply what you know and go get experience. Gaining experience is key to scoring the job and lifestyle that you want! So many people expect to land career opportunities after college because they now have a degree. In theory, they should because they have spent thousands of dollars and a lot of their time dedicated to college so that they can get well paid successful jobs. Unfortunately, according to a study done in 2015, only 14% of college graduates get a job in the field they studied for in school. Why can t students find work after college? They have zero experience. Without skills and experience, it s extremely hard to land a job with just a degree. College is made to seem like it will provide secure well paying jobs for people who attend, but this is not the case nowadays. â€Å"Get a job that s in-demand, like a doctor or a teacher or nurse, because then you ll always have work.† We hear this from everyone, but how true is it really? Doctors are being paid less, and nurses and teachers are being laid offShow MoreRelatedThe Secrets Of A Happy Life1021 Words   |  5 Pagesindividuals. But regardless of how we define happiness, our distinct passions and life experiences contribute in making each one of us cheerful. Undoubtedly, the secrets on how to live a happy and healthy life depends on how we sort out all the factors that play an imperative role in accomplishing the level of happiness we desire for ourselves. Secrets to a happy life †¢ For you to know how to live a contented life, you should know first the dissimilarity between what is right and what is wrong. ThenRead MoreImproving Your Low Self Esteem1422 Words   |  6 PagesIMPROVING YOUR LOW SELF ESTEEM INTRODUCTION: In the course of our life, we might have encountered a situation whereby we think of other people as been better than us. At times you may look at some successful people, and see them as perfect, being lucky and more gifted and hope you could trade places with them. On the other hand, these people also look at you and think of you as someone who is free, without many problems. You feel insecure of people and they likewise feel the same thing of you. AtRead MoreHow Does Psychology Motivate Your Own Mind1111 Words   |  5 Pagescan use psychology on ourselves. Talking about visualization may seem like psychology 101, but it can actually help you to become successful. It’s a great way to not only keep yourself on track, it’s also a way of breaking down any inferior thoughts you have about yourself and it will help you attain your goals. Have you ever had something good coming up in your life? I bet you thought about it actually happening, the outcome, and how it made you feel. Sometimes it happens close to the way you pictureRead MoreDo You Feel Happy Or Sad?764 Words   |  4 PagesDo you feel happy or sad? Do you feel enthusiastic or unmotivated? It s time to pay attention to your feelings because they have a huge influence over your life. Some people think that having negative feelings is beneficial to life, or even a required part of life, but that isn t true. Negativity doesn t help you have a better life and it doesn t have to be a constant in your life. If you re not feeling so hot, then some things are going to have to change. Why? Let s talk about how the wayRead More30 things you need to know for success in life900 Words   |  4 Pages30 things you need to know for success in life Kaler Kantha online Copyright - Comments ( 0 ) - Print Aa - Non + Knowing what is most important for success in life ? There s no simple answer . Delving in the history , some of the attention when it opened the way to success . This can increase the chances of success in life . Business Insider has a report on the matter . 1 . Most people do not notice about you You bought a new car , or office, got a promotion , you think people around you watchingRead MoreAnalysis Of The Book Fish 1464 Words   |  6 Pagesup, and realize the secrets to a successful team and standing up for what she believed in to realize that it takes the small things in life to have fun, be happy, and make a difference in someone or multiple peoples life’s to making a toxic waste dump become a chairman award winning team! When Mary Jane gets the promotion to the third floor, she becomes worried because she doesn’t know how she will be able to get the third floor to become more professional, happy, and to just come alive. 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STD booklet Free Essays

Which of the following is NOT true of the success of interest groups? A. The more intense a group, the more successful it tends to be b. The more financial resources a group has, the more successful it tends to be c. We will write a custom essay sample on STD booklet or any similar topic only for you Order Now The more potential members a group has, the more successful it tends to be d. The smaller a group is, the more successful it tends to be e. The larger a group is, the more successful it tends to be 4. Which of the following is an example off single Issue Interest group? A. NEAR b. NAACP c. FALL-CIO d. UCLA e. National Wildlife Federation 5. An interest group is most likely to have influence in Congress when the issue at take a. S narrow in scope and low in public visibility b. C. D. E. 6. Is part of the president’s legislative package has been traumatized by the media engages legislators’ deeply held convictions divides legislators along party lines Which of the following Is not a tactic that Interests groups use? A. Lobbying to Influence policy b. Forming Pace to influence elections 7. A. Litigating to influence policy through the courts appealing to the public to promote a positive group image Which of the following is true of mimics curiae briefs? They are used by i nterest groups to lobby courts They are used exclusively by liberal interest groups They are used exclusively by conservative interest groups d. They are now unconstitutional e. They are the means by which a litigant seeks Supreme Court review off lower court decision 8. Which of the following factors best accounts for the rise of interest groups and the decline of political parties in recent years? A. National parties have become too closely identified with controversial issues. B. Court decisions have restricted the political parties’ abilities to recruit new members. C. It is less expensive to Join an interest group than to Join a political party. D. Interest groups have been more successful in avoiding negative press coverage than have political parties. E. Interest groups are better able to articulate specific policy positions than are political parties. 9. . Which type of interest group would the NAACP be? Economic civil rights . Single-issue governmental environmental 10. An interest group would likely have the greatest influence on policy matters involving a. Narrow issues, only a few interest groups, and technical information b. Broad, highly visible national issues c. Broad foreign policy issues d. Major constitutional questions about civil rights and liberties . Areas in which members of Congress have considerable expertise and commitment 1. Interest groups seek to influence political processes in ways that benefit their members. In doing so, however, they may not act in the overall public interest. (a) Describe two techniques interest groups use to influence elections. (b) Explain how interest groups use each of the foll owing to influence government decision making. Mimics curiae briefs Issue networks (also known as iron triangles) (c) Explain how each of the following serves to limit interest group influence. The media Pluralism 2. Individuals often form groups in order to promote their interests. The Constitution contains several provisions that protect the rights of individuals who try to promote their interests in a representative democracy. (a) Explain two provisions in the Bill of Rights that protect individuals who try to influence politics. Interest groups engage in a variety of activities to affect public policy. Explain how each of the following is policy. Government institutions used by interest groups to exert influence over Grassroots manipulation Litigation Lobbying of (c) Describe one specific federal governmental regulation of interest groups. How to cite STD booklet, Papers

Nursing Alcohol and Illicit Drugs

Question: Discuss about theNursingfor Alcohol and Illicit Drugs. Answer: Expectant Mothers who Abuse Alcohol and/or Illicit Drugs Should be Subject to Mandatory Reporting Requirements for Child Abuse It is obvious that if an expectant mother is abusing alcohol or other drugs, they are imposing risk to the fetus, indirectly. It has been seen that, in some cases, mothers are doing such things by knowing the consequences, but in some instances, the pregnant woman may not know the negative consequences of her drug abuse, which imposes risk to her fetus. If the reporting requirement against the women becomes mandatory, it will not ethically right action against the women in second case (Tonti-Filipini, 2011). According to the Utilitarianism, the best moral action is the one that maximizes the utility, which is related to the well-being of sentient entities. Therefore, this ethics theory depicts that, to make an action moral, it should have the best utility. However, reporting against an expectant mother, without considering her background cannot have the best utility. Historically fetus has no rights under common law, but there is a range of prosecutions, applicable to the fetuss well being. Johnstone (2016) has argued that jailing a woman for substance abuse cannot hold back the damage that have already done to the pregnant fetus. The most fatal damage usually occurs in 2-8 week of gestation, when, most of the woman are not aware of the pregnancy. In addition, a fetus is not considered as alive before 12-16 weeks, thus, human rights laws cannot be imposed upon a 2-8 weeks fetus. Therefore, to ensure the maximum utility in this context, before reporting against the accused mother, the circumstances should be considered, thus the legal step against a pregnant woman should not be mandatory. McElroy, Gopalan and Hentges (2012) claimed, Criminalizing the behavior of an expectant mother is not the solution of their substance abuse problem. Rather, the strict penalties that are applied against the woman, is likely to frighten the woman, which would reduce her adherence with the required treatment. The negative consequences of identifying the woman as a criminal may reduce her self-esteem and induce depression related symptoms, especially in case of women belonging from a low socio-economic background. Depression has a severe negative effect upon the growing fetus in the mother womb. Therefore, it can be said that, instead of punishing the woman, such moral action should be undertaken, that can make the woman understand about the negative consequences and help her to overcome the situation and think for her childs well being (Pandey Dass, 2012). According to the ethical principle beneficence, actions should be taken that will be beneficial to other person. However, if the requirement of reporting against an expectant mother becomes mandatory, at any circumstances, the pregnant woman would have to undergo legal process, which would not be a beneficiary action for the woman Longinaker Terplan (2014). Thus, the action wound not follows the ethical principle at all. Therefore, it can be said that, to follow the principle of beneficence, instead of taking legal action against the woman, government should incorporate programs for characterizing the unitary interest of a woman and the fetus, through which the unique biological relationship can be protected. For instance, counseling, rehabilitation and other supportive active should be taken to rectify the fault, instead of considering them as criminal. Reference List Johnstone, M. (2016). Bioethics : A Nursing Perspective. (6th Ed.). Chatswood, NSW: Elsevier. Longinaker, N., Terplan, M. (2014). Effect of criminal justice mandate on drug treatment completion in women. The American journal of drug and alcohol abuse, 40(3), 192-199. McElroy, R., Gopalan, N., Hentges, J. (2012). Ethical Considerations of Alcohol Use on Infants and Children. Ethics Critical Thinking Journal, 2012(2). Pandey, S. K., Dass, D. (2012). Drugs of Physical Harm in Pregnancy: Nature Vs Nurture-A Silent Battle. Tonti-Filipini, N. (2011). About bioethics: Philosophical and theological approaches. Ballan: Connor Court Publishing.

The Evolution of Mass Media free essay sample

Mass media is a way of connecting people all over the globe, such as television, radio, internet, newspaper, magazines, etc. Mass media started thousands of years ago. In different cultures, people had different ways of communicating. Many drew pictures on cave walls as a way of telling stories, while others communicated by hitting sticks on walls. In today’s culture, we are able to connect with people all over the world just by phone or internet. Throughout the last century, there have been many major developments in the evolution of mass media. One of the major developments that were invented in the early 1900’s was the steam-powered printing press. With this invention, people were able to get newspapers filled with local news. Silent movies became popular in the early 20th century as a source of entertainment. Later sound was added to the films. Another major development was the radio. It was used to show different musical genres, create hit songs, and make starts of the artists. We will write a custom essay sample on The Evolution of Mass Media or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Media convergence is a combination of mass media and communication outlets. Before media convergence, people wrote letters and sent them through mail to communicate. Now, we have emailing, text messaging, and video chatting to communicate. We have adapted to the media convergence and use it in everyday life. Work places have also adapted to this new wave of technology and the convergence of mass media. Offices are becoming much smaller and the amount of paper used in offices is becoming smaller and smaller. Media literacy is the ability to retrieve, examine, evaluate and create media in many different forms. If we did not have media literacy, there would be no books, newspapers, internet, and much more. Responsible media is the choice made by an individual to filter what is relayed to us by the media and we only remember what is useful or important. Media literacy is important for responsible media consumption because accurate information will not cause mass panic. Incorrect information does not help the American public. â€Å"There is no doubt that the American culture is driven by technology. When closely examined, the development of the media industry is astounding† (Truthor, C. , November 2005). Mass media has evolved from the last century. Nearly everything is done with technology now, from working in an office, to general communication through text messaging. We are now living in a world of technology. References Truthor, Claire, (2005). Mass Media Today Scholarly Article

The Most Crucial Part of a Descriptive Essay

The Most Crucial Part of a Descriptive EssayWhat is the most crucial part of a descriptive essay to avoid? Is it choosing the correct topic and finding the right source material? The answer is almost always yes. I recommend that you include a title at the beginning of your essay with some information on the topic.You can often find different sample essays online that have the same topic. There are also places on the Internet where you can look for free samples.But most sample essays only offer a very basic outline for you to do. Most give you just a little background information about the topic. Often they have no ideas about what kind of structure to use. Most also do not provide any samples of how to structure your essay.So you do not know where to start, or how to get started. If you really want to get great grades, then you need to do more than just write an outline. You need to master the writing process itself.A true master of the essay is going to come up with an accurate desc ription of the subject in the essay. The more details you provide in your essay, the more easily it will be understood by the reader. And the more effectively it will be understood, the higher the grades you will receive.This means that you need to have a wide vocabulary in order to express your ideas clearly and concisely. The more you know about the topic, the more accurately you will be able to describe it to the reader. So when you begin your composition, always start off with the basics.When you have chosen a sample essay to learn from, go ahead and use it as a guide. Find a problem area and start doing some research on it. If there is no reference at all, move on. If there is a reference that you think is over-generalizing, simplify and make sure that the tone is clear and the sentence structure is consistent.

Bitch stole my car Essays - Ulhasnagar, Bhiwandi, Free Essays

Bitch stole my car Essays - Ulhasnagar, Bhiwandi, Free Essays Bitch stole my car A Remarkable Feat Students of KMES Eng. Med High School have brought glories to the institution by making a remarkable achievement in Mumbai Cricket Association (MCA) tournament. This tournament began in the month of October 2008. it was conducted at Zonal level. Many teams from Thane, Ulhasnagar and Mumbai have participated. Our school has sent two teams, one under Junior and the other under Senior Category. The senior team got qualified for quarter final but could not get through for the final match. The Junior team had proved their mettle by winning the tournament. Earlier, various teams from Bhiwandi actively participated this tournament but none of them have got success. Our school team participated for the first time and the first attempt itself was successful. It?s a great honour for us. We owe this success to Mr. Sattar Tase and Late Mr. Younis Momin. They gave their valuable time to the students in order to make them expert by providing regular practice to the students. The final match was held on 27th December 2008. at the ?Central Maidan?, Thane. The match was against V.V. H.S. team from Thane. On their homeground our students displayed their talent and emerged victorious. Mr. Ratnakar Shetty, I.C.C.I Secretary, appreciated our team for their excellent performance by honouring them with the Rotating Trophy and a Cricket kit worth Rs. 40,000/- All the players performed excellent in the entire series whereas some of them made a thundering performance and contributed to the victory of the team. These players were felicitated at school the next day. Scores of these players at the tournament are as follows:

Definition of the Hastert Rule

Definition of the Hastert Rule The Hastert Rule is an informal policy in House Republican leadership designed to limit the debate on bills that dont have support from a majority of its conference. When Republicans hold a majority in the 435-member House, they use the Hastert Rule to forbid any legislation that doesnt have support from a majority of the majority from coming up for a vote. What does that mean? It means if Republicans control the House and piece of legislation must have the support of most members of the GOP to see a vote on the floor. The Hastert Rule is much less rigid that the 80-percent rule held by the ultraconservative House Freedom Caucus. The Hastert Rule is named for former  Speaker of the House Dennis Hastert, a Republican from Illinois who served as the chambers longest-serving  speaker, from 1998 until his resignation in 2007. Hastert believed the role of a speaker was, in his words, not to expedite legislation that runs counter to the wishes of the majority of his majority. Previous Republican speakers of the House followed the same guiding principle, including former U.S. Rep. Newt Gingrich. Criticism of the Hastert Rule Critics of the Hastert Rule say its too rigid and limits debate on important national issues while issues favored by Republicans get attention. In other words, it puts the interests of a political party over the interests of people. Critics also blame the Hastert Rule for spiking House action on any legislation passed in a bipartisan fashion in the U.S. Senate. The Hastert Rule was blamed, for example,  for holding up House votes on the farm bill and immigration reform in 2013. Hastert himself attempted to distance himself from the rule during the government shutdown of 2013, when Republican House Speaker John Boehner refused to allow a vote on a measure funding federal government operations under the belief that a conservative bloc of the GOP conference was opposed to it. Hastert told The Daily Beast that the so-called Hastert Rule wasnt really set in stone. â€Å"Generally speaking, I needed to have a majority of my majority, at least half of my conference. This wasn’t a rule  Ã¢â‚¬ ¦ The Hastert Rule is kind of a misnomer.† He added of Republicans under his leadership:  Ã¢â‚¬Å"If we had to work with Democrats, we did.† And in 2019, amid the longest government shutdown in history, a congressman referred to the policy as the stupidest rule ever created - named after somebody who is in prison that has allowed a minority of tyrants in the Congress. (Hastert served 13 months in prison after pleading guilty to violating federal banking laws. He admitted breaking the law to pay hush money to a teenage boy he had sexually molested in the 1960s and 1970s when he was a wrestling coach.) Nonetheless, Hastert is on the record saying the following during his tenure as speaker: On occasion, a particular issue might excite a majority made up mostly of the minority. Campaign finance is a particularly good example of this phenomenon. The job of speaker is not to expedite legislation that runs counter to the wishes of the majority of his majority. Norman Ornstein of the American Enterprise Institute has called the Hastert Rule detrimental in that it puts party ahead of the House as a whole, and therefore the will of the people. As House speakers, he said in 2004,  You are the party leader, but you are ratified by the whole House. You are a constitutional officer. Support for the Hastert Rule Conservative advocacy groups including the Conservative Action Project have argued that the Hastert Rule should be made written policy by the House Republican Conference so the party can remain in good standing with the people who elected them to office. Not only will this rule prevent bad policy being passed against the wishes of the Republican majority, it will strengthen the hand of our leadership in negotiations – knowing that legislation cannot pass the House without significant Republican support, wrote  former Attorney General Edwin Meese and a group of like-minded, prominent conservatives. Such concerns, however, are merely partisan and the Hastert Rule remains an unwritten principle guiding Republican House speakers. Adherence to the Hastert Rule A New York Times analysis of adherence to the Hastert Rule found all Republican House speakers had violated it at one point or another. Boehner had allowed House bills to come up for a vote even though they didnt have support from a majority of the majority. Also in violation of the Hastert Rule at least a dozen times over his career as speaker: Dennis Hastert himself.

Organisational Behaviour Essay Example | Topics and Well Written Essays - 1000 words - 1

Organisational Behaviour - Essay Example The field of organizational behavior is concerned with the study of what people do in an organization and how that behavior affects the performance of the organization. Organizational behavior is derived by incorporating various behavioral sciences like psychology, sociology, anthropology, political science and social psychology to ascertain the expectation level. (Foundations of human behavior, 2006) (i) Interpersonal Roles: which derives from the manager's position and the formal authority like leadership, liaison etc. (ii) Informational role: this is a direct result of the interpersonal roles ending up in information exchange, e.g., spokesperson, a monitor (iii)Decisional role: managers role as problem-solver, negotiator, resource allocator etc which is a derivation from the above two roles. (GRI Report, 2001:6) All these roles are important in a manager's job and are interrelated, even though some roles may be more influential than others depending upon the managerial position. For instance, sales managers may give more importance to interpersonal roles, while the production managers give more importance to decisional roles. The above facts lead to a clear picture that the organizational behavior is necessarily concatenated with the behavioral sciences. ... udying the interrelated behavioral processes, their disparity at specific situations and their interaction in the decision and communication performance within and among the organizational elements themselves. (Behavioral Science, 2006) Behavioral sciences like psychology, sociology, anthropology etc, help to focus in deriving organizational behavior theories. The current study focuses on three main topics (i) Personality, (ii) Stereotypes and (iii) Group Dynamics I. Personality and the "Trait Theory" Individuals are different in their mental and physical traits. People who form the main components of an organization thus differ both physically (age, sex, height, weight, etc), and also psychologically (intelligence, attitude, motivational level, perceptions, etc.) This belief that each human being is totally different from each other is known as "Law of individual differences". This points out to a crucial fact that the management has to treat them uniquely to get the best out of each and every one. (Robbins & Judge, 2006) A theory on personality aspect, The Trait theory suggests that people have some traits in common with each other and are also different from others in certain other aspects. The main five personality traits emerged from this theory related to job performance could be summarized as extroversion, agreeableness, conscientiousness, emotional stability and openness to experience. In an organizational setup the personality factors which affect its performance are the Need pattern, introversion or extroversion, tolerance for ambiguity, self esteem and self concept, Type A and Type B personalities etc. These aspects will differ from person to person and as per the managers are concerned; they need to master the tolerance for ambiguity with other

Nationalism and tourism examples in South Dakota Coursework

Nationalism and tourism examples in South Dakota - Coursework Example They are symbols of national unity; hence, instill a feeling of the State’s identity among the citizens. Besides, the monument attracts both domestic and international tourists; hence, depicting a sense of national identity as citizens come and gather to tell their history and share national records. In addition, the monument is depicted on currency, postage stamps and official stamps, which signify something that is shared by all citizens of South Dakota. Therefore, it popularizes a hegemonic national message of inclusion that categorically implies national unity. Mount Rushmore is attractive and inspiring in a manner that draws people from all over the United States of America. Dinosaurs are considered the American’s main historical animals that ever lived. They are depicted as having been big and strong. Today, the dinosaurs crafted out of concrete and similar materials have expressive functions (Pretes, 2003). For instance, the western half of South Dakota have several specimens of animals including dinosaurs, which are important and notable. The Dinosaur Park acts as a significant tourist attraction sight as people come to know their earlier strong animals. It also acts as a national identity as it draws citizens from all over the State. The dinosaur has a special place in the American culture and history because they act as patriotic representatives of America and Scientific superiority of Europe. Therefore, Rapid Dinosaur Park having various types of life-size concrete dinosaurs promotes tourism: citizens come together to view these important animals; hence, evokes a feeling of national

John of Gaunt :: Essays Papers

John of Gaunt John of Gaunt was Edward III’s fourth and favorite son, brother of the Black Prince, father of two Queens and the ancestor of the dynasties of Portugal and Spain, and the Stuarts, Tudors, and the Georges. John was a key figure in most major developments during the latter part of the fourteenth century, involved in important and dramatic events both in England and Europe and, in his capacity as a soldier, statesman, and diplomat he appears as one of the dominant figures of his time. Evidence of his greatness is found in the work of chroniclers like Chaucer, a good friend and patron, and Troissart. John was born on March 4, 1340, in Ghent (hence Gaunt) in the city of Flanders, England at a turning point in the social and cultural expansion of Europe and England. Gaunt lived nearly sixty years against a background of debilitating war with France, the Hundred Years War, constant and embittered opposition to the power of the Papacy, epidemics of the plague, and the eventual economic exhaustion of England towards the end of century. By the end of his life in 1399, Gaunt’s own daughters were among the first educated women to emerge in literature. As John consistently encouraged, English became the accepted language of the country. Wyclif’s translation of the Bible, which John had defended in Parliament, began to be accepted, and Chaucer’s use of the vernacular was established in literary circles at Court. John of Gaunt’s life was dominated by war. He played an important part in wars between England and France and between England and Spain. From 1359, when he accompanied Edward III on his last great expedition to France, until his return from Gascony in 1395, he was continually employed in the wars against the French and their allies. He helped the Black Prince to establish English rule over most of southern France during the Hundred Years War. In 1367 John defeated the army of Henry II (later Henry II, king of Castile and Leon). John then temporarily laid a claim to the throne of Castile. Nor was he simply an English war-leader but by reason of his marriage to Constance of Castile in 1372, a European prince with pretensions to a throne of his own that had to be secured by force of arms.

Case Study Report: Odi

Case Study Report: Optical Distortion, Inc. (A) For the three types of chicken farms, the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics, the three types of chicken farms are the same: less cannibalism, less feed cost, and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism, which is originally 25% showed in experience, flock mortality is reduced to an average of 4. 5% when ODI lens are used .On the contrary, the debeaking makes the mortality for cannibalism from 25% to only 9% , which is higher than contact lenses used. In other words, farmers can save more 4. 5% (9% minus 4. 5%) chickens in their farm. On the other words, farmers can save $2. 40(price of per hen)*4. 5%*the number of chickens in the farm. From the perspective of less feed cost, the debeaking chicken only can eat the feed in the trough at least 3/8† deep, while the ODI le ns used chicken only can eat the feed in the trough below 3/8†deep.At $158 per ton for chicken feed, this would represent considerable annual savings, especially for large farms. From the perspective of less the temporary weight loss and the retardation of egg production, because the fewer cannibalism and the trauma resulting, farmer can get more eggs. When it comes to unappealing characteristics, the details are as below. Farm Types| Unappealing Characteristics|Small Farms| Labor cost| Lens cost| The number of birds are too small to use the new technology| Medium Farms| Yearly cash flow is only $375,000| The melting point of the hydrophilic polymer is very close to the sterilization temperature| Not reused and the lens cost| Large Farms| Not reused| Lens cost| The melting point of the hydrophilic polymer is very close to the sterilization temperature| As regards geographic areas, ODI should focus its efforts on California. Given the density of large farms n California (flock size of 50,000 or greater), it seems prudent not only to perform the initial product introduction there but to focus the entire first year of business in this single West Coast state. The first year’s planned production volume is approximately 20 million, essentially the same as California’s chicken population. Success in this region could later force farms in other states to implement the lens simply as a means of staying competitive. As regards target segment, it would seem that the focus should be initially on farms with a flock size of 50,000 and over, which means the large farms.Since this would limit the overhead (fixed costs) needed to service these accounts (fewer sales and technical experts required). Also, by focusing on large farms, the sales team could interface with the farms directly, and there would be no need for a â€Å"middle man† to be involved in product distribution. Avoiding this intermediary would help keep costs down. For ODI, pricing con siderations for a pair of lenses are as below. Item| Fixed Cost| Advertising in Trade Publications| $100,000| Headquarters Expenses| $184,000(for volume of 20 million pair)| Regional Office and Warehouse| $196,000|Costs of Molds| $12,000 x 3 = $36,000 (3 molds are needed to produce 21,600,000 pair annually)| Licensing Agreement with New World Plastics| $25,000 (per year, must be paid for first and second year of production)| Item| Variable Cost| per pair of lenses| $0. 032| ODI Cost(per year): TC=FC+MC TOTAL COST=[($100,000 + $184,000 + $196,000 + $36,000 + $25,000)/(50% of 475600000)]+0. 032=$0. 055 (5. 5 cent) per pair Farmers Saving when using ODI lens(per year): Item| Saving| Less Mortality| $2. 40*(9%-4. 5%)=0. 108| Less retardation of egg production| 0. 3/12=0. 044| Less feed cost| (0. 2446-0. 2368)*3/8*($158/2000)*365=0. 084| TOTAL SAVING=$0. 108+$0. 044+$0. 084=$0. 236(23. 6cent) The minimum price that ODI considered is 8 cent per pair, so the price stage is from 8 cent to 2 3. 6 cent, and the ODI should adopt the price policy on entry which is set the price near 23. 6 cent per pair. For the realistic goal for ODI by 1978 is the 50 percent penetration of such farms, when means ODI wants to reach the 50 percent of 470. 8 million pairs, that is, 235. 4 million pairs of lens be sold and used in the farms. Case Study Report: Odi Case Study Report: Optical Distortion, Inc. (A) For the three types of chicken farms, the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics, the three types of chicken farms are the same: less cannibalism, less feed cost, and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism, which is originally 25% showed in experience, flock mortality is reduced to an average of 4. 5% when ODI lens are used .On the contrary, the debeaking makes the mortality for cannibalism from 25% to only 9% , which is higher than contact lenses used. In other words, farmers can save more 4. 5% (9% minus 4. 5%) chickens in their farm. On the other words, farmers can save $2. 40(price of per hen)*4. 5%*the number of chickens in the farm. From the perspective of less feed cost, the debeaking chicken only can eat the feed in the trough at least 3/8† deep, while the ODI le ns used chicken only can eat the feed in the trough below 3/8†deep.At $158 per ton for chicken feed, this would represent considerable annual savings, especially for large farms. From the perspective of less the temporary weight loss and the retardation of egg production, because the fewer cannibalism and the trauma resulting, farmer can get more eggs. When it comes to unappealing characteristics, the details are as below. Farm Types| Unappealing Characteristics|Small Farms| Labor cost| Lens cost| The number of birds are too small to use the new technology| Medium Farms| Yearly cash flow is only $375,000| The melting point of the hydrophilic polymer is very close to the sterilization temperature| Not reused and the lens cost| Large Farms| Not reused| Lens cost| The melting point of the hydrophilic polymer is very close to the sterilization temperature| As regards geographic areas, ODI should focus its efforts on California. Given the density of large farms n California (flock size of 50,000 or greater), it seems prudent not only to perform the initial product introduction there but to focus the entire first year of business in this single West Coast state. The first year’s planned production volume is approximately 20 million, essentially the same as California’s chicken population. Success in this region could later force farms in other states to implement the lens simply as a means of staying competitive. As regards target segment, it would seem that the focus should be initially on farms with a flock size of 50,000 and over, which means the large farms.Since this would limit the overhead (fixed costs) needed to service these accounts (fewer sales and technical experts required). Also, by focusing on large farms, the sales team could interface with the farms directly, and there would be no need for a â€Å"middle man† to be involved in product distribution. Avoiding this intermediary would help keep costs down. For ODI, pricing con siderations for a pair of lenses are as below. Item| Fixed Cost| Advertising in Trade Publications| $100,000| Headquarters Expenses| $184,000(for volume of 20 million pair)| Regional Office and Warehouse| $196,000|Costs of Molds| $12,000 x 3 = $36,000 (3 molds are needed to produce 21,600,000 pair annually)| Licensing Agreement with New World Plastics| $25,000 (per year, must be paid for first and second year of production)| Item| Variable Cost| per pair of lenses| $0. 032| ODI Cost(per year): TC=FC+MC TOTAL COST=[($100,000 + $184,000 + $196,000 + $36,000 + $25,000)/(50% of 475600000)]+0. 032=$0. 055 (5. 5 cent) per pair Farmers Saving when using ODI lens(per year): Item| Saving| Less Mortality| $2. 40*(9%-4. 5%)=0. 108| Less retardation of egg production| 0. 3/12=0. 044| Less feed cost| (0. 2446-0. 2368)*3/8*($158/2000)*365=0. 084| TOTAL SAVING=$0. 108+$0. 044+$0. 084=$0. 236(23. 6cent) The minimum price that ODI considered is 8 cent per pair, so the price stage is from 8 cent to 2 3. 6 cent, and the ODI should adopt the price policy on entry which is set the price near 23. 6 cent per pair. For the realistic goal for ODI by 1978 is the 50 percent penetration of such farms, when means ODI wants to reach the 50 percent of 470. 8 million pairs, that is, 235. 4 million pairs of lens be sold and used in the farms.