Marketing Plan Suburu in Oman - Free Essay Example

Sample details Pages: 11 Words: 3150 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? Marketing Plan: SUBARU Oman Contents Market situation analysis Segmentation and targeting Objectives Marketing mix strategies Implementation strategies The PEST analysis SWOT analysis Executive summary Sales forecast Budget References: Market situation analysis Oman, one of the countries in the region of GCC, officially called as the Sultanate of Oman, situated on the south west Asia on the southeast coast of Arab Peninsula. The total population of Oman is 3,314 million with the GDP of 78.11 billion with the high income level citizens and with peaceful condition prevails in the country. The country is rich with its storage of mineral oil and natural gas reserves. The country is rated as the most improved nation during the preceding 40 years globally. The people of the country, with the ability to live affluent life, can afford to have vehicles in their possession with the high quality grade. The main car manufacturing companies are present in the country with their range of different level cars. The market leader is Toyota with their varied range of cars. There are others from Europe, Japan and Korea also. The prominent names are Nissan, Hyundai, Kia, Lexus, Isuzu, etc. Subaru is one of the stake holders of the automotive market with thei r presence in the automotive market of Oman. The competition is stiff with the presence of so many stalwarts but due to the stake holding of Toyota in Subaru, the brand finds its distinctive place with the range of customized cars with latest features. The corporate Vice President and General Manager, Mr.Hidetoshi Kobayashi, in his speech reiterated that Oman will be the prime target of Fuji Heavy Industries for their Subaru brand of cars so far top priority market id concerned. He had also ranked as the best selling market for the brand of Subaru within the GCC and Africa market. The distributorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ meet held in Oman is keeping in mind the growth prospect of the market and the brand recognition Subaru enjoys here. The safety aspect is well taken care of with the highest ranking of safety prevails in the all cars manufactured by Subaru. The competitors are there in the market with their presence, but the presence of Subaru is also there with the view of 1% growth by 2 015, as projected by the management of Fuji Heavy Industries. The associates in Oman for Subaru are OTE group as the strategic business partner and their role is excellent as per the management of Subaru. Don’t waste time! Our writers will create an original "Marketing Plan: Suburu in Oman" essay for you Create order Segmentation and targeting The ratio of own vehicle holder in Oman comparison to population is 215 per 1000 population. It denotes the percentage of 2105% which is extraordinary keeping in mind the population factor. The segmentation of the customers is obviously in three major groups of economy cars, sedan cars and premium SUV. Subaru has the variety in all the segments with the added advantage of smart look and other excellent features prevailing in the range (Abdul-Muhmin, 2010). With special emphasis on the luxury cars keeping in mind the demand generation, the company mainly highlights the models named Legacy, the most established brand with its two varieties of 2.5lt and 2.5lt GT. The most demanded vehicles are Legacy and Impress in the segment of sedan cars. The SUV segment is being served by the models of Outback, Forester and Tribeca. With the introduction of the boxer engines, the travelling will be more smooth and easy and effortless. The target audience of the sedan or leisure car is the affluent class of people with their demand of the luxury life style which is fulfilled by the Subaru cars. The target audience of different of segments of cars is fixed as per the population statistics of Oman. The consumers of Sports Utility Vehicle are the neo stylist group with their choice intended for the SUV car. The advertisement drawing attention of the group of people afford the cars will come automatically to purchase the same. The people of Oman are the well off people and they decided their own choice. The buyer will look for the offers Subaru offers, and they will compare and buy their desired vehicles. The more discussed range of sports car termed as sports coupe with the high capability engine of 2.0lt boxer engine with the feature of rear wheel for comfortable driving (Geiger-Oneto, Gelb, Walker, Hess, 2013). Objectives The objective of Subaru is obviously to prove its presence in the market of Oman. The market is now dominated by the automotive giants like Toyota, Nissan, Hyundai, Issuzu etc. The first objective is to get into the market. For this reason Subaru has tied up with OTE of Oman for marketing of their vehicles with the additional feature of servicing of their vehicle. OTE is a renowned name in the automotive business of Oman by their tie up with the big players of automotive in Oman. The objective of raising the market share by 1% by 2015, as stated by the Corporate Vice President, is not so easy. The main goal is to be divided into several micro natures of goals, which will, with their accumulated effect of achievement, make the company reach the ultimate goal. The micro objectives are to ensure the supply of the vehicles as soon as possible after getting the booking. The next objective is to deliver the vehicle with the basic features of the vehicle to be understood by the cliental b ase. The next objective is to provide proper servicing for the vehicle with the stipulated nature for the stipulated period, the fourth goal is to make the provision for the spares which are to be imported from the mainland of Japan. All these objectives are done with the macro objective of making the presence in Oman market. The role of promotion is also very important for achieving the objective, as the awareness of the features of the cars must be known to the people so that they can opt for their preferred type of vehicle. Marketing mix strategies The basic features of marketing mix strategies for the case of Subaru is given below:- Product- the vehicle of Subaru is not the type which can be treated with the question on quality. The parent group, Fuji Heavy Industries never compromises on quality. Moreover the stake of 16.5 % held by Toyota gives the vehicle the edge in the market with the professional expertise rendered by Toyota. The products are state-of-the-art with their salient features of rear wheel drive and powerful Boxer engines in use, make the vehicles of Subaru special and make their presence felt in the market (Anderson, Fornell, Lehmann, 1994). Price- the price of the vehicles of Subaru with different brands and segment are at per with the market price. It is bit difficult to negotiate the price due to the nature of transportation which only gets from the manufacturing place of Japan. The non availability of local assembling unit is not available in GCC as well as Mena countries. Even the spares are als o get imported from the mainland of Japan. So the prices which can be manageable with the existence of local assembling units are not there. The buying power of the people of Oman is quite good and they never ask for this too. Promotion- The promotion by way of advertisement in print and electronic media is obvious and at the same time the help of social media should be considered for better reach to the customers. The Facebook page with the Subaru vehicle can attract the people who feel interest in automotive industry. The regular advertisement in the form of big sign boards or flex in the proper attractive eye-catching place with the image of the premium vehicle along with a attractive catch line can make the job of promotion easier and above all, the role of the distributors canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be denied whose active participation in promoting the vehicles of Subaru will make the company achieve their objective of increasing their market share by 1% by 2015 in GCC looks via ble (Chandrashekaran, 2015). The other area is sponsorship of events which ahs social implication. The awareness program of a social event will always give the organization a self-boosting because the people of the country feel that the company thinks for the country too. Distribution strategies- The distributors, with their sole responsibility sell the cars. They have good amount of margin for each transaction. So it is not worth to discuss about their interest. But the distribution strategy should be fixed in such a ways that the distributor should not overlap as far as distance is concerned, an ideal situation of offering the distributorship with the geographical distance of 100 kms is good for big countries, but in a small country like Oman with affluent customer base the distance from one distributor to other may be fixed by 50 kms. The distributors should be amply provided with the service facilities taken care by the service provider and the availability of spares would be available in need to keep the customer in comfort zone. Implementation strategies The implementation strategies of various steps are to be followed methodically after they are set and acknowledged by the management. Related to product, the benchmark objective of quality maintenance and control is to be followed as per the strategy fixed by Subaru. The price strategy is to be fixed as per the cost analysis and the expected profit margin from the turnover of the vehicles (Eden Ackermann, 2013). The promotion strategy is to be fixed and implemented with the look of the demand of the society of the country and at the same time increasing the visibility by way of banners, flex, billboard and other media campaign. The distributions strategy to reach the customer easily must be motivated with the proper setup of distributor network within Oman and GCC. The PEST analysis Political-The political scenario of Oman is quite peaceful and the untoward hazards are not affecting this country. This type of stable country should be the ideal place for business of an organization. Even the recent improvement of ISIS is also not making any difference in the political situation of that country so this type of country is suitable for any organization to grow their business. Economical- The economical situation is excellent due to its reserve of natural resources by way of oil and natural gas. The GDP of 78.11 billion (2012) can easily distinguish the status of the country so far economic power is concerned. The people are well off to afford the best quality of life style and owned vehicle is one of the most important features for that (Desai, 2013). The buying power is immense and the selection is the only criterion to have the luxury goods in possession. Social- The social situation os cool with no untoward incident to disturb the social life of the count ry. Most of the citizens of Oman are of Muslim origin and the expatriates residing in Oman for the sake of job, does also peace love. The social status of Oman has put them in the place of 45th in peace keeping countries. Technological- the technological background of Subaru is unquestionable with the `backup of best technological team of automotive industry deployed in Japan in the production unit of Subaru under the technical guidance of Fuji Heavy Industries. Toyota being the stake holder of 16.5% of Subaru always extends its technical support to the manufacturing unit with the support of best ancillary industries of automotive industry who are affiliated to Toyota. The evolution of latest technology by the research and development team of both Subaru and Toyota constantly work on the common mission to make the vehicles the best available in the market with their expertise and experience. SWOT analysis Strength- The brand Subaru is famous in US and China for their quality vehicles marketed and sees constant growth in different segment. Backed by the achievement of global existence, Subaru is intended to make their presence felt in the region of GCC and Africa. In GCC region, Oman is the prime target for Subaru due to its well affluent people and the quality of their life style. The market is open and the entry is made; only job left is to acquire a substantial market share to justify their presence in Oman. Weakness- As the entire range of vehicles is imported for the factories of Subaru, the time lag is bit high as per the reordering level of inventory at the end of distributors. The time taken for delivery after booking is substantially high and the customer may lose interest, by the mean time, can go for other alternative. Opportunities- The automotive market of Oman has sufficient scope for Subaru, as the target audience is fit for consuming the vehicles with the best o f features provided with high power Boxer engines and rear wheel driving. The sports car, with its unique features, attracts the target audience of rich people to exhibit their ability to afford the same. Above all the presence of Subaru in oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s garage makes him special in the eyes of the neighbors and associates. That situation may be exploited by the proper planning, strategy and marketing skill to achieve the coveted place of automotive market of Oman. Threat- The threat normally comes from the competitors and the unmanageable situations occur due to some unplanned situation. The competitors never wish to lose their market share, instead with constant effort to remain the same, they will not leave an inch of the market share. That situation is to be taken care with proper strategy of servicing and proper replacement option of spares (Crittenden, Crittenden, Ferrell, 2011). The threat for the unwanted situation like global recession canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be avoided, but the plan to come out of the situation must be planned with plan A, plan B or plan C. Executive summary The recent case study of the existence of Subaru and its excellence through sale of their vehicles in Oman has been discussed. There are constraints which are discussed above. The minimal market share of Subaru vehicles in Oman, with the scope immense market potentiality, turns the parent company, Fuji Heavy Industries, to concentrate in this market with the vision of steady growth and market presence of Subaru vehicles in the market of GCC, especially Oman. The trend of vehicle business is well known to the management of Fuji Heavy Industries and they import cars from Japan of the category or segment which is well adored by the people of Oman. The SUVs, sedans and sports cars will generate true demand in the market as per the taste of the people of Oman. The problem of supply chain should be taken care with priority with the reordering level of inventory should be well derived as per the trend of the market and the same should be properly executed with the minimum no of vehicles t o be maintained in the stores. The steady supply line will make hell of difference with the competitors. If the vehicle ordered be supplied by a stipulated time, the reputation of Subaru will go high with the quality of steady supply chain. The other areas are service which are been taken care of by OTE group and the supply chain of spares are to be maintained to make the market steady and keep the customers happy. Sales forecast With the thrust and plan for development of Oman market for Subaru vehicles, the sales are expected to grow steadily. The Vice President is foreseeing the growth of 1% from 2010 to 2015 by value to reach the targeted sales and be one of the recognized players in the area of sedan, SUV and sports care segment. The proper application of strategy so far the marketing skill, the supply chain management and the steady supply of spares along with regular provision of service will make the dream comes true. The marketing skill to convince the buyer that Subaru vehicle is best of the lot available in the market is possible when the man behind the operation believes that form core of his heart. The other factors like the lack of proper supply chain of competitors canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be denied. It is to be kept in mind that the buyer of vehicles are not impulse buyers, instead they are loyal buyers to the brand. So switch over of bran is not easy, but once it is done convincingly, the res ult will come automatically with no extra efforts required. Budget The budget of sales and other overhead costs related to sales of vehicles made in Oman are to be fixed judicially without any hidden factors not considered. The budget of sales should be done with a increasing trend, but looking in toe effect of actual turnover of past with the trend of growth. A good budget can assist the organization to set its strategies in different areas of operations with reality. On the other hand a wrong budget can put the organization in dilemma with the result of holding high stock or no stock, and high overhead and lesser profit. In the case of Subaru, as the vehicles are to be imported from Japan, the cost of transportation is also a substantial factor which is to be considered while budgeting for the next financial period. The professional team of management of Subaru will not take any wrong step and will sail the ship of success from Japan to Oman by the strategic move and success will be just not far away. References: Abdul-Muhmin, A. (2010). CRM technology use and implementation benefits in an emerging market. Journal of Database Marketing Customer Strategy Management; https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1271context=sjis, 82-97. Anderson, E., Fornell, C., Lehmann, D. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing ; https://www.jstor.org/discover/10.2307/1252310?sid=21105909829653uid=4uid=3737968uid=2. Chandrashekaran, R. (2015). The Interactive Effect of Presentation Format and Brand Usage on the Effectiveness of Retail Price Advertisements. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ;https://link.springer.com/chapter/10.1007/978-3-319-13084-2_109 (pp. 460-465). Springer International Publishing. Crittenden, V., Crittenden, W., Ferrell, L. (2011). Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science; https:/ /link.springer.com/article/10.1007/s11747-010-0217-2, 71-85. Desai, S. (2013). An Analysis of the Competitive Marketing Strategies of the Hospitality Industry in UAE. The IUP Journal of Management Research; https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2241491, 22-32. Eden, C., Ackermann, F. (2013). Making strategy: The journey of strategic management; https://books.google.co.in/books?hl=enlr=id=UnYWfXigU4UCoi=fndpg=PP1dq=strategic+management+ots=FCxbaAw2Xxsig=9__ocSmG_NF90wa5GrnXRF5zeGE. John Wiley Sons. Geiger-Oneto, Gelb, Walker, Hess. (2013). à ¢Ã¢â€š ¬Ã…“Buying statusà ¢Ã¢â€š ¬Ã‚  by choosing or rejecting luxury brands and their counterfeits. Journal of the Academy of Marketing Science,;https://link.springer.com/article/10.1007/s11747-012-0314-5, 357-372. 1 | Page

The Effect of Colors on Mood - 936 Words

THE EFFECT OF COLORS ON MOOD Introduction Got the blues. Green-eyed monster. Seeing Red. These are all phrases that we hear often. Do different colors really affect our moods? Many studies have shown that some colors make us feel calm, some make us feel anxious, and others may make us feel more cheerful. Lets take a look at some colors, their affect on us, their meanings, and some different views in other cultures. The Effect of Colors on Mood Colors and moods: A powerful mood-altering tool Our moods can be greatly influenced by the visual cues of colors. Our mood can be influenced by our perception of color. Colors can conjure up many feeling and emotions. Following is just a few examples: The Culture of Colors Colors often have†¦show more content†¦Doctors and nurses wear white to imply sterility. A white flag is a universal symbol for truce. Angels are usually shown wearing white robes. The ancient Egyptian pharaohs wore white crowns and the ancient Persians believed all gods wore white. In China and Japan, white is the color for mourning. Pink Pink is the most romantic color and is more tranquilizing. Sports teams have been known to pain the locker rooms to be used by their opposing team bright pink so their opponents will lose energy. Purple Purple brings to mind royalty, luxury, wealth, and sophistication. It is also feminine and romantic. Purple robes are an emblem of authority and rank. Purple in a childs room is said to help develop the imagination according to color theory. In Thailand, purple is work by a widow mourning her husbands death. Conclusion Like death and taxes, there is no escaping color. Color can be a powerful mood-altering tool if make an effort to learn of its influence on us. We can be calmed, uplifted, angered, refreshed, even feel more romantic, all by color. The next time you select an outfit, paint a room, or buy a car, keep in mind the many ways our lives are affected by the psychology of color. References Franco, V. (2002). How colors effect mood. Retrieved November 1, 2005, from http://ok.essortment.com/colormoodaffec_rehv.htm Johnson, D. (2005). Psychology of Color. Retrieved November 7, 2005 fromShow MoreRelated The Effects of Color and Light on Your Mood Essay1553 Words   |  7 Pagesand tell me to soak up some sun. I always thought that it was all mumbo jumbo, the sun can not really have an effect on my mood, can it? As a young child I thought it was a myth, just another way for my mother to subtly tell me to stop moping around the house and get me out into the fresh air. Come to find out, her words of wisdom were true, the sun really does have an impact on your mood! Have you ever felt like you were walking on sunshine, and nothing could get you down? 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Essay on Eth 125 Final Project - 2099 Words

Final Project: Race and Your Community Mel Morgan October 12, 2010 ETH/125 Instructor: Gail DeCina, L.C.S.W, C.A.P. I live in Charlotte North Carolina; I just purchased a home in a community called Ballantyne. This community is on what we consider the south side of Charlotte. In February of this year, members of my community were told that there was going to be a public housing development built on a seven acre lot that has been vacant for many years. An emergency community meeting was called; several of my neighbors packed the room, all wanting information about what and where Charlotte’s next public housing development could be built. Many were concerned, especially those living close to the lot that is said to be the†¦show more content†¦With this being said, the community leaders do not treat any of the people of my community different, they show us all the same amount of respect. 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Making A Happy And Successful Life For Yourself - 1167 Words

Conventional wisdom says that in order to create a happy and successful life for yourself, you need to go to school, get good grades, and obtain a college education. Only then will you be financially secure and have a high quality lifestyle. This is a common misconception many people have, but it s only because this is the belief they were taught growing up. Yes, collage can be a great vehicle to help you pursue the career you want, but if college isn t a necessitate for you, there s no need to pay thousands of dollars, get into serious debt, and have a career that you re not happy with. Life is way too short to spend your time working at a job you don t enjoy. People usually find what career they want, then they learn how to pursue†¦show more content†¦Today, we have the ability to learn anything that we wish to gain knowledge and expertise on through the internet, the library, seminars, and influential people. College is not the only avenue to success here. People should n ever stop learning and growing regardless if college is in the picture or not. What should one do with all this new information and knowledge? You have to apply what you know and go get experience. Gaining experience is key to scoring the job and lifestyle that you want! So many people expect to land career opportunities after college because they now have a degree. In theory, they should because they have spent thousands of dollars and a lot of their time dedicated to college so that they can get well paid successful jobs. Unfortunately, according to a study done in 2015, only 14% of college graduates get a job in the field they studied for in school. Why can t students find work after college? They have zero experience. Without skills and experience, it s extremely hard to land a job with just a degree. College is made to seem like it will provide secure well paying jobs for people who attend, but this is not the case nowadays. â€Å"Get a job that s in-demand, like a doctor or a teacher or nurse, because then you ll always have work.† We hear this from everyone, but how true is it really? Doctors are being paid less, and nurses and teachers are being laid offShow MoreRelatedThe Secrets Of A Happy Life1021 Words   |  5 Pagesindividuals. But regardless of how we define happiness, our distinct passions and life experiences contribute in making each one of us cheerful. Undoubtedly, the secrets on how to live a happy and healthy life depends on how we sort out all the factors that play an imperative role in accomplishing the level of happiness we desire for ourselves. Secrets to a happy life †¢ For you to know how to live a contented life, you should know first the dissimilarity between what is right and what is wrong. ThenRead MoreImproving Your Low Self Esteem1422 Words   |  6 PagesIMPROVING YOUR LOW SELF ESTEEM INTRODUCTION: In the course of our life, we might have encountered a situation whereby we think of other people as been better than us. At times you may look at some successful people, and see them as perfect, being lucky and more gifted and hope you could trade places with them. On the other hand, these people also look at you and think of you as someone who is free, without many problems. You feel insecure of people and they likewise feel the same thing of you. AtRead MoreHow Does Psychology Motivate Your Own Mind1111 Words   |  5 Pagescan use psychology on ourselves. Talking about visualization may seem like psychology 101, but it can actually help you to become successful. It’s a great way to not only keep yourself on track, it’s also a way of breaking down any inferior thoughts you have about yourself and it will help you attain your goals. Have you ever had something good coming up in your life? I bet you thought about it actually happening, the outcome, and how it made you feel. Sometimes it happens close to the way you pictureRead MoreDo You Feel Happy Or Sad?764 Words   |  4 PagesDo you feel happy or sad? Do you feel enthusiastic or unmotivated? It s time to pay attention to your feelings because they have a huge influence over your life. Some people think that having negative feelings is beneficial to life, or even a required part of life, but that isn t true. Negativity doesn t help you have a better life and it doesn t have to be a constant in your life. If you re not feeling so hot, then some things are going to have to change. Why? Let s talk about how the wayRead More30 things you need to know for success in life900 Words   |  4 Pages30 things you need to know for success in life Kaler Kantha online Copyright - Comments ( 0 ) - Print Aa - Non + Knowing what is most important for success in life ? There s no simple answer . Delving in the history , some of the attention when it opened the way to success . This can increase the chances of success in life . Business Insider has a report on the matter . 1 . Most people do not notice about you You bought a new car , or office, got a promotion , you think people around you watchingRead MoreAnalysis Of The Book Fish 1464 Words   |  6 Pagesup, and realize the secrets to a successful team and standing up for what she believed in to realize that it takes the small things in life to have fun, be happy, and make a difference in someone or multiple peoples life’s to making a toxic waste dump become a chairman award winning team! When Mary Jane gets the promotion to the third floor, she becomes worried because she doesn’t know how she will be able to get the third floor to become more professional, happy, and to just come alive. It’s whenRead MoreThe Goals Of Social Media1503 Words   |  7 PagesHow many times have you read or been told that in order to keep yourself accountable to your goals, that you should announce them to the people around you? This is something that we see in many books and articles and we see people following this information as they post their goals on social media. However, how many times do we actually see them accomplish these goals? New studies are actually showing that announcing your goals is one of the worst things that you can do if you really want to achieveRead MoreWhy We Can Create Win? Essay1482 Words   |  6 PagesNeed To Create Win-Win Situations In Life By Zac Sky | Submitted On August 19, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Zac Sky Across all facets of daily life we have interactions with other peopleRead MoreDefinition Essay. Defining Success644 Words   |  3 Pagesdefinition of success is in the eye of the beholder. More than three-fourths of your life is spent working to become successful. People are told during childhood to work as hard as they can so they can grow up and make lots of money. But the word success can be taken in many different ways. Everyone has a different understanding of what success means to them. 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STD booklet Free Essays

Which of the following is NOT true of the success of interest groups? A. The more intense a group, the more successful it tends to be b. The more financial resources a group has, the more successful it tends to be c. We will write a custom essay sample on STD booklet or any similar topic only for you Order Now The more potential members a group has, the more successful it tends to be d. The smaller a group is, the more successful it tends to be e. The larger a group is, the more successful it tends to be 4. Which of the following is an example off single Issue Interest group? A. NEAR b. NAACP c. FALL-CIO d. UCLA e. National Wildlife Federation 5. An interest group is most likely to have influence in Congress when the issue at take a. S narrow in scope and low in public visibility b. C. D. E. 6. Is part of the president’s legislative package has been traumatized by the media engages legislators’ deeply held convictions divides legislators along party lines Which of the following Is not a tactic that Interests groups use? A. Lobbying to Influence policy b. Forming Pace to influence elections 7. A. Litigating to influence policy through the courts appealing to the public to promote a positive group image Which of the following is true of mimics curiae briefs? They are used by i nterest groups to lobby courts They are used exclusively by liberal interest groups They are used exclusively by conservative interest groups d. They are now unconstitutional e. They are the means by which a litigant seeks Supreme Court review off lower court decision 8. Which of the following factors best accounts for the rise of interest groups and the decline of political parties in recent years? A. National parties have become too closely identified with controversial issues. B. Court decisions have restricted the political parties’ abilities to recruit new members. C. It is less expensive to Join an interest group than to Join a political party. D. Interest groups have been more successful in avoiding negative press coverage than have political parties. E. Interest groups are better able to articulate specific policy positions than are political parties. 9. . Which type of interest group would the NAACP be? Economic civil rights . Single-issue governmental environmental 10. An interest group would likely have the greatest influence on policy matters involving a. Narrow issues, only a few interest groups, and technical information b. Broad, highly visible national issues c. Broad foreign policy issues d. Major constitutional questions about civil rights and liberties . Areas in which members of Congress have considerable expertise and commitment 1. Interest groups seek to influence political processes in ways that benefit their members. In doing so, however, they may not act in the overall public interest. (a) Describe two techniques interest groups use to influence elections. (b) Explain how interest groups use each of the foll owing to influence government decision making. Mimics curiae briefs Issue networks (also known as iron triangles) (c) Explain how each of the following serves to limit interest group influence. The media Pluralism 2. Individuals often form groups in order to promote their interests. The Constitution contains several provisions that protect the rights of individuals who try to promote their interests in a representative democracy. (a) Explain two provisions in the Bill of Rights that protect individuals who try to influence politics. Interest groups engage in a variety of activities to affect public policy. Explain how each of the following is policy. Government institutions used by interest groups to exert influence over Grassroots manipulation Litigation Lobbying of (c) Describe one specific federal governmental regulation of interest groups. How to cite STD booklet, Papers

Nursing Alcohol and Illicit Drugs

Question: Discuss about theNursingfor Alcohol and Illicit Drugs. Answer: Expectant Mothers who Abuse Alcohol and/or Illicit Drugs Should be Subject to Mandatory Reporting Requirements for Child Abuse It is obvious that if an expectant mother is abusing alcohol or other drugs, they are imposing risk to the fetus, indirectly. It has been seen that, in some cases, mothers are doing such things by knowing the consequences, but in some instances, the pregnant woman may not know the negative consequences of her drug abuse, which imposes risk to her fetus. If the reporting requirement against the women becomes mandatory, it will not ethically right action against the women in second case (Tonti-Filipini, 2011). According to the Utilitarianism, the best moral action is the one that maximizes the utility, which is related to the well-being of sentient entities. Therefore, this ethics theory depicts that, to make an action moral, it should have the best utility. However, reporting against an expectant mother, without considering her background cannot have the best utility. Historically fetus has no rights under common law, but there is a range of prosecutions, applicable to the fetuss well being. Johnstone (2016) has argued that jailing a woman for substance abuse cannot hold back the damage that have already done to the pregnant fetus. The most fatal damage usually occurs in 2-8 week of gestation, when, most of the woman are not aware of the pregnancy. In addition, a fetus is not considered as alive before 12-16 weeks, thus, human rights laws cannot be imposed upon a 2-8 weeks fetus. Therefore, to ensure the maximum utility in this context, before reporting against the accused mother, the circumstances should be considered, thus the legal step against a pregnant woman should not be mandatory. McElroy, Gopalan and Hentges (2012) claimed, Criminalizing the behavior of an expectant mother is not the solution of their substance abuse problem. Rather, the strict penalties that are applied against the woman, is likely to frighten the woman, which would reduce her adherence with the required treatment. The negative consequences of identifying the woman as a criminal may reduce her self-esteem and induce depression related symptoms, especially in case of women belonging from a low socio-economic background. Depression has a severe negative effect upon the growing fetus in the mother womb. Therefore, it can be said that, instead of punishing the woman, such moral action should be undertaken, that can make the woman understand about the negative consequences and help her to overcome the situation and think for her childs well being (Pandey Dass, 2012). According to the ethical principle beneficence, actions should be taken that will be beneficial to other person. However, if the requirement of reporting against an expectant mother becomes mandatory, at any circumstances, the pregnant woman would have to undergo legal process, which would not be a beneficiary action for the woman Longinaker Terplan (2014). Thus, the action wound not follows the ethical principle at all. Therefore, it can be said that, to follow the principle of beneficence, instead of taking legal action against the woman, government should incorporate programs for characterizing the unitary interest of a woman and the fetus, through which the unique biological relationship can be protected. For instance, counseling, rehabilitation and other supportive active should be taken to rectify the fault, instead of considering them as criminal. Reference List Johnstone, M. (2016). Bioethics : A Nursing Perspective. (6th Ed.). Chatswood, NSW: Elsevier. Longinaker, N., Terplan, M. (2014). Effect of criminal justice mandate on drug treatment completion in women. The American journal of drug and alcohol abuse, 40(3), 192-199. McElroy, R., Gopalan, N., Hentges, J. (2012). Ethical Considerations of Alcohol Use on Infants and Children. Ethics Critical Thinking Journal, 2012(2). Pandey, S. K., Dass, D. (2012). Drugs of Physical Harm in Pregnancy: Nature Vs Nurture-A Silent Battle. Tonti-Filipini, N. (2011). About bioethics: Philosophical and theological approaches. Ballan: Connor Court Publishing.